When to use this prompt
When creating a landing page for a product or service launch.
When targeting a specific audience with tailored messaging.
When designing web pages to maximize conversions and lead capture.
When emphasizing the unique value proposition to differentiate from competitors.
The prompt
Help me design a high-converting landing page that resonates with [target audience] and highlights the unique value proposition of [product/service] offered by [business name].
Ensure the landing page:
Immediately grabs attention with a compelling headline
Clearly communicates what the product/service does and its primary benefits
Highlights unique selling points that differentiate it from competitors
Encourages action with strong calls-to-action (CTAs)
Uses persuasive copy that speaks directly to the target audience’s pain points and desires
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketer at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt guides the creation of landing page content that is tailored, persuasive, and designed to convert the target audience by clearly communicating the product’s unique value.
Example output from ChatGPT for this prompt
And here's the output:
1. Hero Section – Grab Attention Immediately
Goal: Instantly communicate the core benefit in a way that resonates with marketing managers.
Headline ideas:
“Automate Your Marketing, Delight Your Customers, Grow Your SaaS Faster”
“Spend Less Time on Campaigns, More Time on Growth”
“Marketing Hub Automation That Actually Works for SaaS Teams”
Subheadline:
“HubSpot Marketing Hub makes it easy to create, automate, and optimize campaigns—so your marketing team can focus on strategy, not repetitive tasks.”
CTA (Primary):
“Start Automating Today”
“See HubSpot Marketing Hub in Action”
Visuals:
Screenshot of an automated workflow dashboard.
Animated graphic showing campaign triggers, emails, and lead scoring flowing automatically.
2. Pain Point Section – Speak Directly to Their Struggles
Goal: Show that you understand their challenges and set up your solution as the answer.
Headline:
“Stop Wasting Time on Manual Campaigns That Don’t Scale”
Copy:
“Marketing managers at SaaS companies are juggling lead nurturing, onboarding emails, webinars, and analytics. Manually managing campaigns slows growth and risks missed opportunities.”
“HubSpot Marketing Hub automates repetitive tasks, so you can focus on campaigns that drive real results.”
Visuals:
Comparison graphic: “Manual Campaigns vs Automated HubSpot Workflows”
3. Solution & Benefits Section – Highlight HubSpot’s Value
Goal: Make it clear what HubSpot Marketing Hub does and why it’s better than alternatives.
Headline:
“Automate Every Step of Your SaaS Marketing”
Key Benefits (3–4 bullets with short, persuasive copy):
Drag-and-Drop Workflows – Build complex campaigns without writing a single line of code.
Lead Nurturing Made Simple – Automatically segment, score, and engage leads.
Data-Driven Optimization – Track engagement, A/B test emails, and refine campaigns in real-time.
Seamless Integrations – Connect HubSpot with your favorite SaaS tools for a unified workflow.
Visuals:
Carousel of product screenshots.
Animated workflow showing lead moving through automated emails, scoring, and CRM updates.
4. Unique Selling Points – Differentiate from Competitors
Goal: Explain why HubSpot Marketing Hub is the best choice.
Headline:
“Why SaaS Marketing Teams Choose HubSpot”
Copy + Bullet Points:
All-in-One Platform: No need for multiple tools; automate email, social, ads, and CRM from one place.
Ease of Use: Intuitive interface that marketing teams love.
Proven ROI: Thousands of SaaS companies grow faster with automated campaigns.
Scalable Automation: From 100 leads to 100,000, workflows grow with you.
Visuals:
Logos of SaaS companies using HubSpot.
Stats showing increased conversion rates or time saved.
5. Social Proof / Testimonials
Goal: Build trust and credibility.
Headline:
“Trusted by SaaS Marketing Leaders Worldwide”
Copy:
Quote from a marketing manager: “HubSpot Marketing Hub cut our campaign setup time in half, letting us focus on strategy instead of manual tasks.”
Short case study link: “See how [Company X] increased trial conversions by 30%.”
Visuals:
Headshots of real customers.
Badges for awards or integrations.
6. Final CTA Section – Make Action Clear
Headline:
“Ready to Automate Your SaaS Marketing?”
Subheadline:
“Start creating smarter campaigns today with HubSpot Marketing Hub.”
Primary CTA:
“Start Free Trial”
“Schedule a Demo”
Secondary CTA (less prominent):
“Watch a 2-Minute Demo”
Visuals:
Engaging product screenshot or animation showing automation in action.
7. Optional Additions for Higher Conversion
FAQ Section: Address common objections like pricing, complexity, or integration issues.
Exit-Intent Popups: Offer a free eBook or template for automating campaigns.
Sticky CTA Button: Always visible CTA as visitors scroll.
Or to be more specific:
Pro tips
Focus on the audience’s primary pain points and how your solution solves them.
Use concise, benefit-driven language for maximum clarity.
Include social proof, testimonials, or data to increase credibility.
Place multiple CTAs strategically to guide users toward conversion.
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