Know exactly what to do to win high-intent AI prompts
ANALYZE shows you the prompts you should be winning, which competitor is winning them today — so content, product marketing, and demand gen know what to ship next.
High-intent prompts you're not winning
Get a prioritized list of buying questions (e.g. "best [category] for [ICP]") where you're not being mentioned but a competitor is.
Why they're winning
See the competitor's cited pages and messaging for that prompt, including which AI models are repeating it. You get their playbook, not just their name.
What to build or update
Translate gaps directly into content, positioning, proof points, and enablement work — instead of guessing what will "influence the model."
Track impact as you ship
Watch mentions, inclusion rate, and position change over time for the prompts you targeted, so you can show that work is moving needles.
Turn AI visibility into an action plan: fix where you're losing, defend what's slipping, and double down on what's working
Know which competitors AI is pushing the hardest
Track the vendors that show up alongside you most often — and the ones that are suddenly showing up even if you've never considered them a competitor. You'll see mentions, recency, and suggested new competitors to start monitoring before sales starts losing to them.
See why they're winning that prompt — down to the exact URL
For any high-intent question, we show you the specific pages AI is citing to recommend your competitors: their comparison pages, "top tools" listicles, feature breakdowns, etc. You get the proof and messaging those models are lifting, not just the fact that you're losing.
See where you're getting left out — and who's taking that demand
Get a prioritized list of buyer prompts where you're not being mentioned but a competitor is. For each one, see the competitor name, last time we saw it, and how often you were skipped. This becomes your "we should be in this conversation" list for content, PMM, and demand gen.
Catch slippage early, before it shows up in pipeline
Watch how your presence changes over time by AI source (ChatGPT, Perplexity, Copilot, etc.). If a referrer that used to drive traffic is dropping you, you'll see it. If a competitor is climbing, you'll see that too. This lets you defend share before leadership asks why inbound slowed.
Double down on the pages AI is already sending qualified traffic to
See which URLs on your site AI search is actively sending users to, how many sessions each page drove, and which pages trigger key events. This tells you what's already converting from AI-driven demand so you can amplify it (internal links, paid acceleration, refresh, localization) instead of guessing.
Catch narrative and sentiment in AI answers before it hurts your reputation
Monitor how AI is talking about you across products, regions, and segments. Spot negative claims, outdated messaging, or off-label promises early.
And so much more you need to nail your generative engine optimization strategy
Track competitors, see why they're getting recommended, watch position shifts, and get a focused list of prompts you should be winning next.
See why competitors are winning a prompt — down to the source URL. For any prompt (e.g. "best [category] for [ICP]"), see the exact assets fueling their visibility so you know what you need to build, update, or replicate.
Benchmark presence and citations by model. Compare presence and citation share across providers to invest where models already trust you.
Accept smart prompt suggestions. One-click "Track" suggested prompts by cluster to auto-schedule daily runs and expand coverage.
Prune noise from your prompt set. Remove off-strategy prompts from tracking to keep trends, win rates, and attribution clean.
Frequently Asked Questions
Answers to common questions about how ANALYZE shows you what to fix, what to defend, and what to double down on to win more demand.
Tie AI visibility to
qualified demand.
Measure the prompts and engines that drive real traffic, conversions, and revenue.
