When to use this prompt
When building sales scripts for outbound or inbound outreach.
When qualifying leads to save time and focus on high-potential prospects.
When preparing sales discovery calls or demos.
When aligning sales conversations with product/service value propositions.
The prompt
Create a set of qualifying questions to embed in my scripts to determine if a prospect is a good fit for [Product/Service].
Include questions that assess:
Budget and purchasing authority
Business needs and pain points
Timeline for decision-making
Fit with product/service features or solutions
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketer at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt helps craft questions that reveal a prospect’s fit, enabling sales teams to prioritize high-value leads efficiently.
Example output from ChatGPT for this prompt
And here's the output:
1. Budget and Purchasing Authority
“Can you share how your marketing budget is allocated this year?”
“Who in your organization is responsible for approving marketing software investments?”
“Do you have a budget specifically allocated for marketing automation tools like HubSpot?”
“What is your typical decision-making process for new software purchases?”
2. Business Needs and Pain Points
“What are your biggest challenges in generating leads or converting them into customers?”
“How are you currently managing your marketing campaigns and tracking ROI?”
“Are there any processes that take up a lot of your team’s time that you wish could be automated?”
“Which marketing metrics are most important for your team to improve this year?”
3. Timeline for Decision-Making
“Are you looking to implement a new marketing solution immediately, or is this part of a longer-term plan?”
“When do you typically review or purchase marketing software solutions?”
“Is there a specific business event or goal driving this evaluation?”
4. Fit with Product/Service Features or Solutions
“Do you currently use any CRM or marketing automation tools? If so, which ones?”
“Are you looking for tools that handle email marketing, lead nurturing, reporting, or all of the above?”
“How important is integration with other tools like your CRM, sales software, or website platform?”
“Are you interested in self-service marketing automation, or do you need more guided support from a platform?”
💡 Tip for embedding in scripts:
You can phrase these as conversational questions rather than a checklist. For example:
“I’m curious—how are you currently handling lead nurturing? Are there any pain points in that process that you wish could be solved?”
This approach uncovers needs naturally while qualifying the prospect at the same time.
Or to be more specific:
Pro tips
Phrase questions conversationally to encourage honest responses.
Include open-ended questions for insights into pain points and priorities.
Prioritize questions that align with your ICP criteria.
Consider scoring answers to objectively rank lead quality.
