When to use this prompt
When preparing for product demos or discovery calls with interested prospects.
When highlighting differentiators to prospects comparing multiple solutions.
When equipping sales teams with objection-handling strategies.
When moving leads closer to the purchase stage with persuasive messaging.
The prompt
Create tailored promotional materials and key arguments for a product demonstration aimed at prospects in the Consideration stage of the sales funnel.
Ensure the materials:
Highlight features and benefits relevant to the prospect’s needs
Address common objections and differentiators
Include persuasive messaging to move the prospect closer to a purchase decision
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketer at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example emphasizes preparing content that not only informs but also convinces, providing sales teams with concrete talking points and collateral tailored to leads who are evaluating options.

Example output from ChatGPT for this prompt
And here's the output:
⭐ PROMOTIONAL MATERIALS FOR A HUBSPOT MARKETING HUB DEMO
Audience: Consideration-stage B2B prospects evaluating MAP/CRM platforms
Goal: Persuade them that HubSpot is the most intuitive, scalable, and ROI-driving choice
1. Demo Opening Narrative (Pitch Script)
A compelling 60–90 sec setup for the demo
*“Today I’ll show you how HubSpot Marketing Hub helps teams like yours remove the friction from marketing execution—so every campaign becomes more coordinated, more measurable, and ultimately more profitable. What makes HubSpot different is that everything lives in one place: your CRM, your automation, your data, your reporting. That gives you clarity and control, without the heavy lift of traditional enterprise platforms.
By the end, you’ll see exactly how your team can attract the right leads, personalize journeys at scale, and prove ROI with confidence.”
2. Key Value Messages (Tailored to Consideration-Stage Needs)
🔶 1. Unified Platform = No More Silos
Feature: All-in-one CRM + marketing automation + reporting
Benefit: Your team works from one source of truth
Why it matters now: Prospects in consideration are comparing “all-in-one vs best-of-breed.”
Proof angle: HubSpot eliminates integration failure points and data gaps.
🔶 2. Easy, Scalable Automation (No Developer Dependency)
Feature: Visual workflows, omnichannel automation, lead routing
Benefit: Launch complex nurturing in minutes
Why it matters: Many competitors require ops or IT support
Differentiator: HubSpot is powerful and user-friendly—rare for MAPs.
🔶 3. Personalized Experiences That Convert
Feature: Smart content, segmentation, ABM tools
Benefit: Right message, right person, right time
Why it matters: Demonstrates revenue impact beyond “email blasts”
Differentiator: Personalization is tied directly to CRM data, not disjointed lists.
🔶 4. Full-Funnel ROI Visibility
Feature: Multi-touch revenue attribution, campaign reporting, dashboards
Benefit: See exactly what drives pipeline & revenue
Why it matters: Buyers want proof of value
Differentiator: Attribution reporting is native—no costly add-ons.
🔶 5. Scale Without Complexity (and Without Enterprise Costs)
Feature: Flexible tiers, no paywalls for essential automation, intuitive UI
Benefit: Grow with consistent monthly costs
Why it matters: Prospects in consideration worry about long-term cost creep
Differentiator: Lower total cost of ownership than Marketo, Pardot, or SFMC.
3. Common Objections + Suggested Responses
❗ “We already use another MAP—moving will be too disruptive.”
Response:
“HubSpot migrations are structured and predictable. The platform is designed for fast adoption, typically with shorter onboarding than enterprise MAPs. Most teams start running campaigns within weeks—not months.”
Reframe: Migration is a one-time cost; operational efficiency is ongoing savings.
❗ “HubSpot seems too simple for advanced automation.”
Response:
“HubSpot is simple to use, not simple in capability. Features like branching logic, custom objects, advanced segmentation, and multi-touch attribution give enterprise-level power without the enterprise-level complexity.”
Reframe: Power shouldn’t require specialized ops teams.
❗ “We’re concerned about outgrowing the platform.”
Response:
“HubSpot supports scaling from SMB to enterprise with custom objects, flexible APIs, multi-hub expansion, and governance tools. Many public companies and global teams run full-funnel operations on HubSpot.”
Reframe: HubSpot grows with you, not beyond you.
❗ “We need deeper analytics.”
Response:
“HubSpot offers customizable dashboards, campaign analytics, attribution modeling, and integrations with BI tools. Most teams end up with more visibility, not less.”
Reframe: HubSpot turns data into insight, not complexity.
4. Persuasive Consideration-Stage Messaging
🟧 Benefit-Driven Taglines
“Marketing that’s connected, measurable, and scalable.”
“Automate smarter. Personalize faster. Grow better.”
“Everything you need in one easy, powerful platform.”
“Finally—marketing and sales speaking the same language.”
🟧 Transformation Statements (“Before/After” Framing)
Before: Disconnected tools, slow execution, unclear ROI
After: Centralized data, automated journeys, revenue clarity
Before: Relying on ops or developers
After: Marketers launching advanced workflows independently
Before: Guessing which campaigns work
After: Seeing exactly what drives pipeline and revenue
5. Slide-Ready Demo Highlights (You Can Paste Into a Deck)
⭐ Slide 1: Why Companies Choose HubSpot
Intuitive for marketers
Native CRM foundation
All-in-one, eliminating tool clutter
Clear ROI reporting
⭐ Slide 2: What You'll See in This Demo
Building a segmented audience
Launching an automated nurture workflow
Creating personalized content
Tracking engagement → MQL → revenue attribution
⭐ Slide 3: Marketing Hub Key Outcomes
Increased lead quality
Faster campaign execution
Higher conversion rates
Unified reporting across the entire funnel
6. Closing Call-to-Action Script
“If what we’ve walked through today aligns with the challenges you’re trying to solve, the next step is simple: let’s map your exact use cases to a customized solution architecture. That way you can see exactly how HubSpot would fit your workflow, team structure, and growth goals.”
“When teams switch to HubSpot, it’s not just about getting new software—it’s about gaining the clarity and efficiency to accelerate revenue.”
Or to be more specific:

Pro tips
Personalize materials based on prospect industry, company size, or pain points.
Use storytelling to demonstrate real-world applications and ROI.
Include visuals, charts, or examples for clarity and impact.
Anticipate and address common objections proactively in your messaging.
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