When to use this prompt
Product marketing materials
Sales presentations
Website product pages
Campaign messaging
The prompt
Craft two versions of a unique selling proposition (USP) for [PRODUCT/SOLUTION]: one aimed at a technical buyer emphasizing specs and integration ease, and one aimed at a business buyer emphasizing ROI and risk mitigation, each written in a formal tone.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I’m a marketing strategist at Cisco. The prompt in the context of Cisco would look like:
As you can see, I separated the USP by buyer type to make messaging targeted and more effective.
Example output from ChatGPT for this prompt
And here's the output:
Here’s a polished pair of USPs for Cisco Industrial Network Manager (INM), tailored to the two distinct audiences:
1. Technical Buyer USP (Specs & Integration Focus)
"Cisco Industrial Network Manager provides engineers and IT teams with a unified, automated platform to design, deploy, and maintain industrial networks at scale. Its robust protocol support, real-time topology visualization, and seamless integration with existing OT and IT infrastructures ensure reduced configuration errors, faster deployment, and simplified ongoing management across complex, multi-vendor environments."
Key Emphasis: technical reliability, protocol support, automation, multi-vendor integration.
2. Business Buyer USP (ROI & Risk Mitigation Focus)
"Cisco Industrial Network Manager enables organizations to maximize operational efficiency while minimizing network-related downtime and cybersecurity risks. By centralizing network management and automating monitoring, it reduces operational costs, shortens troubleshooting cycles, and protects critical industrial processes, delivering measurable ROI and enhancing business continuity."
Key Emphasis: cost savings, uptime, risk reduction, ROI, business continuity.
Or to be more specific:
Pro tips
Keep language formal and persuasive
Highlight differentiators clearly
Tailor benefits to each audience
Avoid jargon that may confuse non-technical buyers
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