When to use this prompt
Developing product marketing materials
Creating sales enablement assets
Planning targeted outreach campaigns
Refining positioning and messaging
The prompt
Create a profile of a key customer persona, such as “[PERSONA_DESCRIPTION],” including their role, goals, challenges, and what messaging would appeal to them about our solution [SOLUTION_NAME]. Write in a formal descriptive tone.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I’m a marketing strategist at Rockwell Automation. The prompt in the context of Rockwell Automation would look like:
As you can see, I added a specific persona and solution name to contextualize the profile for real-world use.
Example output from ChatGPT for this prompt
And here's the output:
Customer Persona: Operations Manager at a Mid-Sized Manufacturing Firm
Role and Responsibilities:
The Operations Manager oversees the day-to-day manufacturing processes, ensuring that production targets are met efficiently, safely, and cost-effectively. They are responsible for coordinating across departments—such as production, quality control, maintenance, and supply chain—to maintain smooth operations. They are also tasked with implementing process improvements, monitoring key performance indicators (KPIs), and managing workforce productivity.
Goals:
Maximize operational efficiency and throughput while minimizing waste and downtime.
Ensure consistent product quality and compliance with industry standards.
Improve visibility into production processes to enable proactive decision-making.
Reduce maintenance costs and unplanned equipment failures through predictive insights.
Drive data-driven process improvements to support scaling and business growth.
Challenges:
Limited real-time visibility into factory operations, making it difficult to respond quickly to production issues.
Inefficient or disconnected systems that hinder process optimization and data aggregation.
Rising operational costs and pressure to meet tighter production deadlines without increasing headcount.
Difficulty in integrating legacy equipment with modern monitoring and analytics tools.
Balancing immediate production demands with longer-term operational improvement initiatives.
Messaging that Resonates:
Highlight real-time visibility and control over the entire production floor, enabling faster and more informed decisions.
Emphasize predictive maintenance and data-driven insights to reduce downtime and operational costs.
Position FactoryTwin OS as a unifying solution that integrates legacy and modern machinery into a single, actionable platform.
Stress the measurable impact on efficiency and output, providing clear ROI and supporting continuous improvement initiatives.
Showcase ease of implementation and user-friendly dashboards that allow teams to adopt the system without disrupting existing workflows.
Tone of Messaging:
Formal, data-driven, and solution-oriented, with a focus on measurable operational improvements, efficiency gains, and risk mitigation. Messaging should demonstrate a deep understanding of manufacturing pain points while positioning FactoryTwin OS as a reliable, scalable, and future-ready solution.
Or to be more specific:
Pro tips
Pick personas that influence buying decisions
Include operational, financial, and strategic goals
Describe pain points in practical business language
Tie messaging appeal directly to solution outcomes
