When to use this prompt
Developing marketing strategies
Tailoring messaging for campaigns
Preparing sales enablement materials
Understanding customer pain points
The prompt
Create a detailed profile of [CUSTOMER_PERSONA] including their role, main goals, top challenges, and what messaging would appeal to them about [PRODUCT/SOLUTION], in a formal, descriptive tone.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I’m a marketing strategist at Siemens. The prompt in the context of Siemens would look like:
As you can see, I added context around the role and formalized the messaging focus to make the prompt actionable for persona development.
Example output from ChatGPT for this prompt
And here's the output:
Below is a detailed, formal, descriptive profile of an Operations Manager at a mid-sized manufacturing firm, along with tailored messaging that would resonate with them regarding Siemens’ industrial automation solutions.
Operations Manager Profile – Mid-Sized Manufacturing Firm
Role Overview
The Operations Manager serves as the central orchestrator of daily manufacturing activities, responsible for achieving consistent production output while maintaining high standards of safety, quality, and efficiency. They oversee personnel, equipment, processes, and interdepartmental coordination, ensuring that production schedules align with business commitments. Their purview typically includes production planning, workflow optimization, inventory control, maintenance coordination, and continuous improvement initiatives. They act as both a strategic advisor to senior leadership and a hands-on problem solver on the factory floor.
Primary Goals
Optimize Production Efficiency
Increase throughput, reduce downtime, and streamline workflows to meet or exceed production targets.Ensure Product Quality and Consistency
Maintain rigorous quality standards by leveraging robust processes, reliable equipment, and strong cross-functional collaboration.Control Operational Costs
Manage budgets carefully, reducing waste, energy consumption, rework, and labor inefficiencies through data-driven decisions.Strengthen Workforce Productivity and Safety
Equip teams with the right tools, training, and procedures to operate safely and effectively.Enable Scalable Growth
Build systems and processes that can adapt to new customer demands, additional product lines, or increased production volume.Improve Decision-Making Through Better Data
Gain timely visibility into machine performance, production metrics, and maintenance needs.
Top Challenges
Frequent or Extended Equipment Downtime
A constant struggle to control unplanned downtime and maintenance issues, which disrupt schedules and escalate costs.Aging Machinery with Limited Modern Connectivity
Older assets may still perform but lack digital integration or require manual monitoring, reducing transparency and agility.Labor Shortages and Skills Gaps
Difficulty finding and retaining skilled operators or maintenance technicians, leading to bottlenecks and training burdens.Fragmented Data Systems
Inconsistent or siloed information from disparate machines, sensors, or software platforms makes performance tracking cumbersome.Pressure to Improve Efficiency While Maintaining Quality
Leadership demands higher output without compromising compliance or customer expectations, forcing them to seek smarter, not heavier, workloads.Rising Energy and Material Costs
Fluctuating resource costs create unpredictability and pressure to maximize resource utilization.
Appealing Messaging About Siemens Industrial Automation Solutions
To resonate with an Operations Manager in this environment, messaging should emphasize reliability, clarity of results, operational control, and measurable impact. The tone should reflect Siemens’ authority, precision, and long-term value.
Core Messaging Themes
1. Reliability and Reduced Downtime
“Siemens automation solutions equip your facility with highly reliable, digitalized control systems that minimize unplanned downtime and ensure uninterrupted production.”
Highlight predictive maintenance, rugged hardware, and proven system stability.
2. Seamless Integration with Existing Assets
“Siemens technologies integrate effortlessly with both modern and legacy equipment, allowing you to modernize operations without disruptive overhauls.”
Emphasize compatibility, phased adoption, and scalability.
3. Real-Time Operational Transparency
“Gain a unified, real-time view of production performance through advanced analytics and connected control systems.”
Stress data accessibility, actionable insights, and improved decision-making.
4. Improved Efficiency and Cost Control
“Optimize energy use, reduce waste, and streamline workflows through intelligent automation designed to elevate productivity across every shift.”
Frame Siemens as a partner in measurable operational improvement.
5. Workforce Empowerment
“User-friendly interfaces, digital workflows, and automated processes allow your team to operate more safely, efficiently, and confidently—even in a tight labor market.”
Appeal to ease of use, training reduction, and safety enhancements.
6. Future-Ready Manufacturing
“Siemens provides a secure automation foundation that grows with your business, enabling rapid scaling and adaptation to new requirements.”
Position Siemens as a long-term pillar for digital transformation.
Or to be more specific:
Pro tips
Include realistic goals and challenges
Keep tone formal and descriptive
Link messaging directly to product benefits
Use industry-specific language for credibility
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