When to use this prompt
Building sales battlecards
Creating training materials for sales teams
Preparing competitive messaging
Helping reps articulate modernization benefits
The prompt
Generate a framework for comparing our product [PRODUCT_NAME] to legacy systems that clients may be using. Include clear messaging points under “Feature,” “Legacy Approach,” and “Our Solution’s Advantage,” phrased in a way that sales teams can use effectively.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I’m a product marketer at ABB Industrial Software. The prompt in the context of ABB would look like:
As you can see, I added a concrete product name to create a realistic comparison framework scenario.
Example output from ChatGPT for this prompt
And here's the output:
| Feature | Legacy Approach | Our Solution’s Advantage |
|---|---|---|
| Real-time Data Monitoring | Data is often collected manually or in batch | leading to delayed insights |
| Integration Across Equipment | Systems are siloed; each machine or line may require separate software or manual coordination | Our platform seamlessly integrates with all machines and lines |
| Predictive Maintenance | Maintenance is reactive or scheduled based on rough estimates | causing unplanned downtime |
| Scalability | Scaling requires complex IT upgrades and expensive licensing for each additional line or facility | Easily scale across multiple plants or lines with minimal IT overhead—one platform grows with your operations |
| Reporting & Analytics | Reports are static | manually generated |
| User Experience | Complex interfaces require specialized training and make adoption slow | Intuitive |
| Remote Monitoring & Control | Limited or no remote access; decisions must be made on-site | Cloud-based access allows managers to monitor and optimize operations from anywhere |
| Implementation Speed | Legacy systems often require months of installation and IT support | Rapid deployment with minimal disruption |
| Cost Efficiency | Hidden costs in hardware upgrades | maintenance contracts |
Or to be more specific:
Pro tips
Choose features customers frequently question
Emphasize contrast in performance and simplicity
Keep messaging easy to repeat verbally
Highlight quantifiable improvements when possible
