When to use this prompt
Messaging frameworks
Website positioning sections
Product sheets or brochures
Sales enablement content
The prompt
Identify three messaging pillars for promoting [IOT_PLATFORM], each centered on a key theme (e.g., efficiency, visibility, scalability). For each pillar, provide a concise supporting statement that resonates with [TARGET_AUDIENCE] in the [INDUSTRY], written in a clear, professional tone.
Variables to replace:
Real-life example of how to use this prompt
Assume I'm a strategist at Siemens Digital Industries. The prompt in the context of Siemens Digital Industries would look like:
As you can see, this prompt clearly defines the platform, audience, and messaging themes—ensuring ChatGPT produces strong, structured messaging pillars that can be used across marketing, sales, and branding assets.
Example output from ChatGPT for this prompt
And here's the output:
Here are three concise messaging pillars for promoting your MindSphere IoT platform, aligned with the themes you specified and tailored for manufacturing executives in industrial automation:
1. Operational Efficiency
Supporting sentence: MindSphere streamlines data collection, asset monitoring, and process optimization to help manufacturers reduce downtime and maximize productivity.
2. Real-Time, Actionable Insights
Supporting sentence: With continuous, cloud-based visibility into equipment and production performance, MindSphere enables faster, insight-driven decision-making on the factory floor.
3. Scalable, Future-Ready Architecture
Supporting sentence: MindSphere’s open, modular, and secure platform scales with your operations, ensuring seamless integration as you expand automation and adopt advanced digital technologies.
Or to be more specific:
Pro tips
Keep pillars short (1–3 words) for memorability
Use outcomes-focused supporting statements
Align pillars with real buyer priorities
Make sure pillars are distinct, not overlapping
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