When to use this prompt
Homepage hero sections
Product pages
Pitch decks and sales collateral
Marketing one-pagers
The prompt
Develop a clear value proposition statement for our [PRODUCT_OR_SERVICE], tailored to [INDUSTRY_TYPE] clients. Highlight the primary benefit (e.g., [KEY_BENEFIT]) and emphasize what sets it apart from [COMPETITORS], maintaining a formal, credible tone.
Variables to replace:
Real-life example of how to use this prompt
Assume I’m a strategist at Directive Consulting, a B2B performance marketing agency. The prompt in the context of Directive Consulting would look like:
As you can see, this prompt clarifies the solution, audience, key benefit, and competitive angle, ensuring ChatGPT produces a focused, compelling value proposition.
Example output from ChatGPT for this prompt
And here's the output:
Value Proposition Statement (Formal Tone)
Our predictive maintenance platform enables manufacturing enterprises to reduce maintenance-related operating costs by up to 15% through early detection of equipment degradation and data-driven intervention. Unlike conventional analytics tools that rely on static reporting or manual rule creation, our solution applies continuous machine-learning models trained on your plant’s real-time sensor data and historical performance patterns. This allows us to deliver precise failure predictions, actionable maintenance recommendations, and automated workflows that integrate seamlessly with existing systems—empowering manufacturers to minimize unplanned downtime, extend asset lifespan, and operate with greater reliability and efficiency.
Or to be more specific:
Pro tips
Keep the statement 1–3 sentences maximum
Lead with measurable outcomes for credibility
Always clarify the differentiator vs. competitors
Use formal, benefits-first language tailored to B2B buyers
Related prompts
ChatGPT Prompt for Landing Page Hero
This prompts creates a formal hero section with headline, subheadline, and CTA.
ChatGPT Prompt for Industrial Sensor Product Page
This prompt generates professional product page copy highlighting features, benefits, and problem-solving.
ChatGPT Prompt for Homepage Value Proposition
This prompt writes a concise, clear value proposition for B2B manufacturing solutions.
