When to use this prompt
Sales enablement
Competitive positioning
Training materials
Client meetings
The prompt
Write a battlecard comparing [PRODUCT/SOLUTION] with [COMPETITOR] for use by sales in the semiconductor industry, focusing on our strengths (e.g., ease of integration, support) and how to address the competitor’s advantages, in bullet points with a confident tone.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I’m a sales strategist at Keysight Technologies. The prompt in the context of Keysight would look like:
As you can see, I highlighted strengths and guidance on addressing competitor advantages for a practical, sales-ready tool.
Example output from ChatGPT for this prompt
And here's the output:
Battlecard: Keysight Network Monitor vs Tektronix
Positioning Statement
Keysight Network Monitor is the industry-leading solution for semiconductor test and measurement, offering unmatched ease of integration, robust support, and scalable capabilities. While Tektronix is a recognized competitor, Keysight consistently delivers faster deployment, deeper insights, and a smoother workflow for semiconductor engineers.
Keysight Strengths
Seamless Integration
Plug-and-play setup with existing semiconductor test environments.
Compatible with major instrumentation and software platforms used in chip design and validation.
Reduced time-to-test accelerates project cycles.
Superior Support & Service
24/7 global technical support with specialized semiconductor expertise.
Access to firmware/software updates and long-term lifecycle management.
KeysightCare ensures minimal downtime and fast issue resolution.
High Accuracy & Reliability
Industry-leading measurement precision for high-frequency and high-speed devices.
Robust error detection and diagnostic tools ensure data confidence.
Scalable & Future-Proof
Modular architecture allows expansion as test requirements evolve.
Supports next-generation semiconductor technologies without costly upgrades.
User-Friendly Experience
Intuitive GUI reduces training time for engineers.
Comprehensive reporting and analytics streamline decision-making.
Tektronix Advantages & How to Address Them
Advantage: Brand familiarity
Response: Keysight’s deep focus on semiconductor testing provides more specialized, high-performance solutions than general-purpose instruments.
Advantage: Lower upfront cost
Response: Keysight offers lower total cost of ownership due to faster integration, higher reliability, and less downtime, delivering better ROI over the product lifecycle.
Advantage: Wide oscilloscope range
Response: Keysight provides purpose-built network monitoring solutions optimized for semiconductor applications—not just generic measurement tools.
Messaging Tips for Sales
Emphasize ease of integration into existing semiconductor workflows.
Highlight industry-leading support, emphasizing Keysight’s specialized expertise in semiconductors.
Frame Tektronix as a generalist solution—Keysight is the specialist partner for complex semiconductor testing.
Use ROI-focused arguments: faster deployment, fewer errors, lower lifecycle costs.
Reinforce Keysight’s future-ready architecture for evolving high-speed and high-frequency devices.
Or to be more specific:
Pro tips
Keep bullets concise and actionable
Emphasize measurable advantages
Use formal, confident tone
Include strategies to counter competitor claims
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