When to use this prompt
To turn breaking news into SEO-rich, long-term content — when you want to use a trending event as a hook for an evergreen topic that drives organic traffic long after the news fades.
When ideating thought leadership content — perfect for marketing teams, content strategists, or HubSpot-style blogs that balance topical authority with timeless insights.
For editorial planning or content calendar brainstorming — especially when you need to justify why covering a news story supports ongoing SEO goals.
When analyzing SERP or content performance trends — use it to understand how new industry developments (e.g., algorithm updates, platform changes) impact core evergreen themes.
The prompt
Act as a content strategist who bridges news with evergreen strategy. I will give you a recent industry development [NEWS_EVENT] and a core evergreen topic [EVERGREEN_TOPIC]. Your task: 1) summarize the news in one or two clear sentences, 2) identify the evergreen pain point or challenge it relates to, 3) propose 5 article angles that frame the news as the hook but build toward lasting insights, and 4) for each angle, suggest a sample Grow and Convert–style title that emphasizes urgency plus relevance. At the end, recommend which angle has the best long-term search and conversion potential.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Hubspot. The prompt in the context of Hubspot would look like:
As you can see, I added the main keyword "future-proofing your SEO and content strategy" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
Google’s AI Overviews are now integrated into over 50% of global search queries, fundamentally altering user behavior and content discovery. Search Engine Journal These AI-generated summaries often reduce the need for users to click through to original sources, leading to a significant drop in click-through rates (CTR) for top-ranking organic results. For instance, CTRs for the top organic result have declined from 28% to 19% following the expansion of AI Overviews. Search Engine Journal
Core Marketing Pain Point
The rise of AI Overviews underscores a critical challenge for marketers: the diminishing visibility and traffic from traditional organic search results. As AI-generated summaries provide users with immediate answers, the incentive to click through to original content diminishes, potentially leading to decreased engagement and revenue for content creators and businesses.
Article Angles with Grow and Convert–Style Titles
Title: "Why Google’s AI Overviews Are Killing Your Organic Traffic (And What to Do About It)"
Angle: Analyze how AI Overviews are impacting organic CTRs and propose strategies to adapt, such as optimizing for featured snippets and enhancing content quality to stand out in AI summaries.
Title: "The End of the Click? How to Thrive in a World Where Google Answers Questions for You"
Angle: Discuss the shift from click-based metrics to engagement-focused strategies, emphasizing the importance of building brand authority and trust to retain audience attention.
Title: "From Search Results to AI Overviews: Future-Proofing Your Content Strategy"
Angle: Provide actionable insights on how to future-proof content strategies by focusing on user intent, semantic SEO, and creating content that complements AI-generated summaries.
Title: "Google’s AI Overviews Are Here to Stay: Here's How to Adapt Your SEO Tactics"
Angle: Offer a comprehensive guide on adapting SEO tactics to the new landscape, including optimizing for voice and visual search, and leveraging AI tools for content creation.
Title: "The Rise of AI Overviews: What Marketers Need to Know About Google's New Search Reality"
Angle: Examine the implications of AI Overviews on digital marketing strategies, focusing on the need for marketers to innovate and adapt to maintain visibility and engagement.
Recommended Angle for Long-Term Organic Search Visibility and Lead Conversion
Recommended Angle: "From Search Results to AI Overviews: Future-Proofing Your Content Strategy"
Rationale: This angle addresses the core concern of adapting to the evolving search landscape, providing marketers with actionable insights to maintain relevance and visibility. By focusing on future-proofing strategies, the content remains evergreen, appealing to a broad audience seeking to navigate the changing dynamics of search and content marketing.
Or to be more specific:
Pro tips
Be hyper-specific with both variables — replace [NEWS_EVENT] and [EVERGREEN_TOPIC] with concrete, recent examples (e.g., “LinkedIn’s new AI writing assistant” + “B2B content personalization”).
Add brand context or audience persona — tell ChatGPT who you’re writing for (e.g., SaaS founders, enterprise marketers) to tailor tone and article relevance.
Ask for a reasoning summary at the end — prompt ChatGPT to briefly explain why it picked the recommended angle, to clarify long-term strategy alignment.
Use the output for multi-format repurposing — turn the chosen angle into a blog post, LinkedIn carousel, or short video script while the topic is still hot.
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