When to use this prompt
Product comparison web pages
Lead-nurturing content
Marketing collateral for competitive positioning
Industry-specific landing pages
The prompt
Draft content for a webpage that compares [OUR_PRODUCT] with [COMPETING_PRODUCT], focusing on differences in features, performance, and value for [INDUSTRY_TYPE] clients. The tone should be objective, professional, but subtly persuasive, making it easy for readers to understand why [OUR_PRODUCT] may better meet their needs.
Variables to replace:
Real-life example of how to use this prompt
Assume I’m a content strategist at Single Grain, a B2B marketing agency. The prompt in the context of Single Grain would look like:
As you can see, this prompt guides ChatGPT to produce a comparison that is structured, industry-specific, and balances objectivity with persuasive positioning, making it ideal for a B2B product page.

Example output from ChatGPT for this prompt
And here's the output:
SemiconYield Optimizer vs. CompetitorX Yield Manager
When it comes to maximizing yield in semiconductor manufacturing, selecting the right yield management solution can directly impact productivity, downtime, and operational costs. Below is a comparison of SemiconYield Optimizer and CompetitorX Yield Manager, highlighting the key differences that matter to modern semiconductor operations.
1. Real-Time Monitoring
SemiconYield Optimizer:
Provides live, high-resolution monitoring of wafer and process metrics.
Offers immediate alerts on deviations, enabling operators to address issues before they escalate.
Supports visualization dashboards tailored to different roles, from operators to process engineers.
CompetitorX Yield Manager:
Delivers periodic monitoring updates, typically in batch intervals rather than continuously.
Alerts are available but may involve delays due to data aggregation and reporting cycles.
Value to Clients: SemiconYield Optimizer empowers manufacturing teams to respond instantly to anomalies, minimizing scrap and improving overall throughput.
2. Integration Capabilities
SemiconYield Optimizer:
Seamlessly integrates with MES, ERP, and factory automation systems.
Provides open APIs and flexible connectors for third-party data sources.
Enables consolidated reporting across multiple fabs for unified decision-making.
CompetitorX Yield Manager:
Offers integration primarily through proprietary connectors.
Limited compatibility with some modern factory automation platforms.
Cross-fab reporting may require additional configuration or middleware.
Value to Clients: SemiconYield Optimizer reduces IT overhead and accelerates deployment across facilities, ensuring a cohesive, data-driven approach to yield management.
3. Predictive Maintenance
SemiconYield Optimizer:
Uses advanced AI-driven models to predict equipment failures before they occur.
Supports scheduling proactive maintenance, reducing unplanned downtime.
Continuously improves predictions through adaptive learning from live operational data.
CompetitorX Yield Manager:
Provides basic predictive insights based on historical trends.
Predictive accuracy may be limited by static models that require manual recalibration.
Maintenance recommendations are less granular, potentially delaying corrective actions.
Value to Clients: SemiconYield Optimizer helps semiconductor manufacturers maintain higher uptime, extend equipment life, and optimize maintenance budgets.
Summary
While both platforms aim to improve yield management, SemiconYield Optimizer stands out for its real-time monitoring, flexible integration, and advanced predictive maintenance. For semiconductor manufacturers seeking faster response times, seamless system connectivity, and actionable predictive insights, SemiconYield Optimizer delivers measurable operational and financial benefits.
Or to be more specific:

Pro tips
Highlight measurable benefits rather than vague claims
Maintain objectivity to build credibility
Focus on differentiators most relevant to the target audience
Use subheadings and bullet points for clarity
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