When to use this prompt
When you need a full month of social content planned quickly.
When launching a new product, service, or marketing campaign.
When improving consistency across social channels.
When aligning content with a specific target audience or niche.
The prompt
Create a 30-day social media content calendar for [BUSINESS NAME] that targets [TARGET AUDIENCE] and highlights [PRODUCT/SERVICES]. Include content formats, captions, hooks, and calls-to-action. Make the calendar varied, strategic, and aligned with platform best practices.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a senior marketer at Shopify. The prompt in the context of Shopify would look like:
As you can see, I highlighted relevant experience and company admiration to make the message personal and compelling.
Example output from ChatGPT for this prompt
And here's the output:
📅 30-Day Social Media Content Calendar (Shopify – First-Time Ecommerce Entrepreneurs)
WEEK 1 — Awareness: “You can start today.”
Day 1 — Instagram Reel
Hook: “Starting an online store doesn’t have to be scary.”
Caption: “Meet Shopify: the platform built for first-time entrepreneurs. Launch your store, manage payments, and automate the busywork — all in one place.”
CTA: “Tap ‘Learn More’ to start your free trial.”
Day 2 — TikTok Video
Hook: “Here’s how I built a store in 10 minutes.”
Caption: “No coding. No stress. Just Shopify’s drag-and-drop store builder.”
CTA: “Save this for your launch day.”
Day 3 — LinkedIn Carousel
Hook: “The 5 biggest mistakes new ecommerce founders make.”
Caption: “Avoid common pitfalls and set your business up for growth with Shopify.”
CTA: “Follow Shopify for more founder tips.”
Day 4 — YouTube Shorts
Hook: “Want your first sale faster?”
Caption: “Automate abandoned checkout emails with Shopify — it’s built in.”
CTA: “Try Shopify automation tools today.”
Day 5 — Instagram Static Post
Hook: “Your brand deserves more than a template.”
Caption: “Shopify’s customizable themes help first-time founders build a store that feels like them.”
CTA: “Explore themes → Link in bio.”
Day 6 — TikTok Tutorial
Hook: “Before you launch, do this one thing…”
Caption: “Set up Shopify Payments to get paid without third-party setups.”
CTA: “Follow for more quick setup tips.”
Day 7 — Facebook Post
Hook: “What would you sell if you started today?”
Caption: “Thousands of entrepreneurs launch their first business on Shopify every week. Why not you?”
CTA: “Start your store in minutes.”
WEEK 2 — Product Education: “See how easy it is.”
Day 8 — Instagram Carousel
Hook: “Everything you need to launch — in one platform.”
Caption: “From inventory to payments to marketing… Shopify has it all for new entrepreneurs.”
CTA: “Swipe to see the starter toolkit.”
Day 9 — TikTok Before/After
Hook: “From idea → Shopify store.”
Caption: “See how a simple product idea becomes a fully branded store.”
CTA: “Start your free trial.”
Day 10 — YouTube (2–3 min)
Hook: “Shopify’s online store builder: full walkthrough.”
Caption: “A beginner-friendly guide to building your first ecommerce site.”
CTA: “Watch the full starter playlist.”
Day 11 — Instagram Reel
Hook: “The #1 tool first-time founders love…”
Caption: “Automations: from order confirmation to low-stock alerts, Shopify saves you hours every week.”
CTA: “Try ecommerce automation today.”
Day 12 — LinkedIn Post
Hook: “Why first-time entrepreneurs succeed more often with an all-in-one commerce platform.”
Caption: “Shopify reduces complexity so founders can focus on growth.”
CTA: “Read more in our starter guide.”
Day 13 — TikTok POV
Hook: “POV: You switched to Shopify Payments.”
Caption: “Fraud protection, faster payouts, no third-party setup. It just works.”
CTA: “Comment ‘Shopify’ and I’ll DM you the setup checklist.”
Day 14 — Facebook Story
Hook: “New to ecommerce?”
Caption: “Shopify helps you launch in days, not weeks.”
CTA: “Swipe up to get started.”
WEEK 3 — Inspiration & Social Proof: “People like you are doing it.”
Day 15 — Instagram Reel (Founder Story)
Hook: “She started with $200 and a Shopify trial.”
Caption: “Meet [Founder Name]: now shipping worldwide thanks to Shopify automation + payments.”
CTA: “Start your journey today.”
Day 16 — TikTok “Duet This” Challenge
Hook: “Show us your product → we’ll show you how it looks in a Shopify theme.”
Caption: “We’ll pick 3 stores to feature!”
CTA: “Duet this video.”
Day 17 — LinkedIn Carousel
Hook: “How early-stage brands automate to grow.”
Caption: “These 4 automations save founders 5–10 hours weekly.”
CTA: “Try them with Shopify Flow.”
Day 18 — YouTube Shorts
Hook: “Your first sale is closer than you think.”
Caption: “Add Shopify’s optimized checkout — the highest converting on the internet.”
CTA: “Upgrade your checkout.”
Day 19 — Instagram Static Post (Testimonial Quote)
Hook: “'Shopify gave me the confidence to launch.'”
Caption: “Real founders. Real growth.”
CTA: “Read more entrepreneur stories → link in bio.”
Day 20 — TikTok “Day in the Life”
Hook: “A day in the life of a Shopify beginner…”
Caption: “Orders, payments, inventory — all in one dashboard.”
CTA: “Follow for more starter tips.”
Day 21 — Facebook Video
Hook: “Your first customer is out there. Shopify helps you find them.”
Caption: “Sell everywhere — online, social, IRL.”
CTA: “Try Shopify free for 3 days.”
WEEK 4 — Conversion + Value: “Start now, grow faster.”
Day 22 — Instagram Carousel
Hook: “No designer? No problem.”
Caption: “Shopify’s themes + builder = launch-ready in hours.”
CTA: “Swipe to see beginner-friendly templates.”
Day 23 — TikTok Tutorial
Hook: “3 automations every new store should enable.”
Caption: “These save you time so you can focus on your product.”
CTA: “Turn these on in Shopify Flow.”
Day 24 — LinkedIn Post
Hook: “The ecommerce stack that scales with you.”
Caption: “Start small. Grow big. Same platform.”
CTA: “Get the Shopify Starter Playbook.”
Day 25 — Instagram Reel
Hook: “Before you launch your first store, do this…”
Caption: “Run a test order using Shopify Payments to check your flow + confirmation automations.”
CTA: “Try it yourself — link in bio.”
Day 26 — YouTube Long-Form (4–6 min)
Hook: “Beginner mistakes you can avoid with Shopify tools.”
Caption: “A practical guide for founders who want to go from idea → income.”
CTA: “Subscribe for weekly founder tips.”
Day 27 — TikTok “Checklist”
Hook: “Your Shopify launch checklist is here.”
Caption: “Theme ✓
Products ✓
Payments ✓
Shipping ✓
Automations ✓
You’re ready.”
CTA: “Comment ‘CHECKLIST’ for a downloadable version.”
Day 28 — Facebook Carousel
Hook: “Ready to start your business?”
Caption: “Everything you need is inside Shopify — even your first marketing tools.”
CTA: “Start today.”
Day 29 — Instagram Story (Poll)
Hook: “What’s stopping you from launching?”
Caption: “We’ll help you overcome it.”
CTA: “Vote in the poll.”
Day 30 — TikTok Announcement
Hook: “It’s your sign to start your business today.”
Caption: “Shopify gives first-time founders every tool they need to grow.”
CTA: “Start your free trial.”
Or to be more specific:
Pro tips
Add your preferred social platforms (e.g., TikTok, Instagram, LinkedIn) for more tailored results.
Provide tone/style preferences (funny, educational, luxury, etc.) to shape content personality.
Specify whether you want posts grouped by theme (awareness, engagement, conversion).
Refresh the prompt monthly with new goals to maintain variety and creativity.
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