When to use this prompt
When you want to increase engagement on Instagram, LinkedIn, or Twitter.
When educating your audience about your industry or niche.
When generating shareable content that encourages interaction.
When creating content that also builds brand authority and trust.
The prompt
Develop a social media poll or quiz about [INSERT TOPIC] to engage and educate your audience.
Include multiple-choice options, an explanation of correct answers (if applicable), and an engaging hook to encourage participation and shares.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a senior marketer at SEMrush. The prompt in the context of SEMrush would look like:
As you can see, this example demonstrates how the prompt combines educational value with interactive content, making it both informative and engaging for the audience.
Example output from ChatGPT for this prompt
And here's the output:
💡 Hook / Caption:
"Think you’re an SEO pro? 🤔 Test your knowledge with this quick quiz and see if you can rank at the top! #SEO #DigitalMarketing"
Quiz Question 1:
Which of these factors is most important for improving your website’s search engine ranking?
A) Number of social media followers
B) High-quality, relevant content
C) Fancy website design
D) Email newsletter frequency
✅ Correct Answer: B) High-quality, relevant content
📘 Explanation: Search engines prioritize content that answers users’ questions and provides value. While design and promotion help, relevance and quality are the top ranking factors.
Quiz Question 2:
What’s the best practice for using keywords on your website?
A) Stuff as many keywords as possible on a page
B) Use keywords naturally in titles, headings, and content
C) Hide keywords in white text on your page
D) Only use keywords in meta descriptions
✅ Correct Answer: B) Use keywords naturally in titles, headings, and content
📘 Explanation: Keyword stuffing or hidden keywords can harm your rankings. Strategically placing them in content and meta elements helps search engines understand your page topic.
Quiz Question 3:
Which of these strategies helps improve your site’s SEO through backlinks?
A) Buying links from random websites
B) Guest posting on reputable, relevant sites
C) Linking only to your own site internally
D) Commenting on forums with your link
✅ Correct Answer: B) Guest posting on reputable, relevant sites
📘 Explanation: Backlinks from trustworthy and relevant websites signal authority to search engines, improving your ranking. Avoid low-quality or spammy links—they can hurt your SEO.
📊 Engagement Prompt / CTA:
"How did you score? Share your results in the comments! 🌟 Tag a friend who needs an SEO refresher!"
Or to be more specific:
Pro tips
Specify the difficulty level (easy, intermediate, expert) to match your audience.
Add a mix of fun and educational questions for broader appeal.
Include incentives for participation, like small prizes or shoutouts.
Tailor the poll or quiz format to the platform (Instagram Stories, LinkedIn posts, etc.) for maximum engagement.
