When to use this prompt
When preparing for discovery calls or demos with target prospects.
When encountering common objections around budget, authority, or timing.
When improving sales team performance through better objection handling.
When refining messaging to align with prospect concerns in a specific industry.
The prompt
Create a plan for a TikTok Live event on [TOPIC] that'll have viewers hooked from the get-go. Include timing, segments, hooks, audience interaction strategies, and content ideas to maintain high engagement throughout the livestream.
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketer at Shopify. The prompt in the context of Shopify would look like:
As you can see, this example focuses on combining structured content, audience interaction, and compelling hooks to ensure the TikTok Live session keeps viewers engaged from start to finish.
Example output from ChatGPT for this prompt
And here's the output:
TikTok Live Plan: “Building Your First Online Store in 60 Minutes”
Total Duration: 60 minutes
Goal: Teach viewers to create a functional online store quickly while keeping them engaged and interacting.
Pre-Live Setup
Visuals: Clean background, screen-sharing enabled for live demos.
Props: Laptop/tablet, checklist/scoreboard visible to track progress.
Teaser Hook: Post a TikTok 24h prior with: “I’m building a full online store LIVE in 60 minutes—join me and start yours too!”
Segment Breakdown
Minute 0–5: Hook & Introductions
Hook: Start with energy: “What if I told you that by the end of this live, you could launch your very own online store—even if you’ve never built one before?”
Introduce Yourself: 30–45 seconds max; highlight credibility briefly.
Set Expectations: Share the 60-minute roadmap and invite viewers to interact:
“Drop your business idea in the comments—let’s see if we can turn it into a live store today!”
Audience Engagement: Quick poll: “Who’s thinking about starting their first online store?” (use emojis or numbers to vote).
Minute 5–15: Picking Your Niche & Product
Content: Explain how to choose a profitable niche fast (use examples).
Interactive Activity: Ask viewers to comment their ideas; pick 1–2 live to build around.
Hook: Tease a “secret trick” for choosing a product that sells.
Mini Tip: Show 1–2 tools/websites for product research.
Engagement Strategy: Shout out viewers who suggest ideas, creating a sense of community.
Minute 15–30: Building the Store
Content: Live demo of creating the store (Shopify, Wix, or TikTok Shop depending on audience).
15: Build homepage layout
20: Add product(s) with images/descriptions
25: Set pricing and basic policies
30: Show how the store looks live
Hook: “You’re going to be surprised how easy this is—watch me do it in real-time.”
Audience Interaction: Ask viewers questions like:
“What should we name our store?”
“Which product image do you like better?”
Mini Challenge: Encourage viewers to follow along on their own devices.
Minute 30–45: Store Optimization & Quick Marketing Tips
Content:
Add essential apps or plugins
Set up a basic discount or promotion
Share 2–3 fast marketing hacks (TikTok videos, email capture, social proof)
Hook: “Here’s how to make your first sale without spending a fortune on ads.”
Audience Engagement: Invite viewers to comment with their target audience; offer live tips.
Minute 45–55: Live Q&A & Troubleshooting
Content: Address common problems viewers might face.
Hook: “I’m here to answer every question—no matter how small.”
Audience Interaction:
Answer questions in real-time
Encourage viewers to share screenshots of their progress
Quick polls: “Who’s ready to launch today?”
Minute 55–60: Final Push & Call-to-Action
Content:
Summarize the store building steps
Celebrate live builds (shout out successful viewers)
Hook: “You now have a real online store—congratulations!”
Call-to-Action: Encourage viewers to:
Follow you for more tutorials
Share their store link in the comments
Join your next workshop or download a free guide
Engagement Tip: End with an uplifting statement: “If you built even one product today, you just started your business journey!”
Ongoing Engagement Strategies
Use comment-driven decisions: let viewers vote on product images, store name, or color scheme.
Use countdown timers during critical steps to create urgency.
Pin a checklist graphic on screen so viewers can follow along.
Call out viewers by name to increase retention.
React to emojis/comments in real-time to keep the energy high.
Optional Extras
Giveaway Incentive: Offer a free checklist or mini-course for viewers who stay until the end.
Follow-up Live Teaser: Tease a “first sale” follow-up session next week.
Or to be more specific:
Pro tips
Research common objections for the target job title and industry beforehand.
Practice responses to sound natural rather than scripted.
Focus on empathy and understanding the prospect’s perspective.
Prepare supporting data, case studies, or examples to back up your responses.
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