When to use this prompt
When planning top-of-funnel content to attract new leads.
When establishing thought leadership in your industry.
When nurturing leads who are just discovering your solutions.
When brainstorming educational or awareness-focused content campaigns.
The prompt
Generate an engaging content idea that highlights my expertise in [Industry] and resonates with leads in the Awareness stage of the buyer’s journey. Ensure the content is educational, relatable, and attention-grabbing, positioning me as a trusted authority.
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketer at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example focuses on creating content that educates and builds credibility for early-stage leads without being overly promotional, fostering trust and initial engagement.
Example output from ChatGPT for this prompt
And here's the output:
The output to be added here
Or to be more specific:
Pro tips
Tailor content to common pain points or questions in your industry.
Use storytelling or examples to make complex concepts accessible.
Incorporate trends or current events to make content timely.
Consider multiple content formats (blog, video, infographic) for broader reach.
