ChatGPT Prompt for Brand Voice Editing

When to use this prompt

When refining content for marketing or social media.

When ensuring messaging aligns with brand tone and voice.

When checking for confidential or compliance-risk content.

When preparing drafts for external publication or client-facing material.

The prompt

You’re our brand voice editor. Rewrite this draft (paste content) to:

Sound confident, approachable, and on-brand
Maintain clarity and readability
Highlight any confidential or compliance-risk content

Provide the rewritten version along with notes on potential risks or sensitive content.

Real-life example of how to use this prompt

To start, let’s assume I’m a senior brand editor at HubSpot. The prompt in the context of HubSpot would look like:

You’re our brand voice editor. Rewrite this draft blog post (paste content) to: - Sound confident, approachable, and on-brand - Maintain clarity and readability - Highlight any confidential or compliance-risk content Provide the rewritten version along with notes on potential risks or sensitive content.

As you can see, this example demonstrates how the prompt guides the transformation of draft content into polished, on-brand messaging while also identifying areas of concern for confidentiality or compliance.

Example output from ChatGPT

And here's the output:

Happy to help! Please paste the draft blog post content you’d like rewritten, and I’ll get started.

Or to be more specific:

Pro tips

Provide the full draft for a more accurate rewrite.

Specify your brand voice characteristics clearly (e.g., friendly, professional).

Review flagged content carefully before publishing.

Use the notes on sensitive content to guide internal approvals.