When to use this prompt
After a user expresses satisfaction with your product/service.
When you want to expand your network via referrals.
When aiming to keep the email light and casual.
When encouraging a simple, low-friction referral action.
The prompt
Write an email asking a satisfied user if they’d refer 1–2 peers.
Requirements:
Keep the tone casual, friendly, and approachable
Make it easy for the user to say yes
Include a subtle reminder of the benefit/value of the product/service
Encourage a simple action, like replying or sharing contacts
Real-life example of how to use this prompt
To start, let’s assume I’m a customer success manager at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt helps create short, friendly referral emails that make it easy for satisfied users to recommend peers without feeling pressured, while subtly reinforcing the product’s value.
Example output from ChatGPT for this prompt
And here's the output:
Subject: Know someone who could benefit too?
Hi [First Name],
We’re so glad to hear you’re enjoying [Product/Service]! It’s always great to see it making a difference for our users.
If you know 1–2 peers who might also find [Product/Service] useful, would you mind connecting us? Just hit reply with their names or emails, and we’ll take it from there.
Thanks so much for helping us spread the word—and for being part of the [Product/Service] community!
Cheers,
[Your Name]
[Your Position]
[Company Name]
Or to be more specific:
Pro tips
Personalize with the user’s name for warmth.
Mention the product/service benefit briefly to remind them why it’s valuable.
Keep the email short—3–4 sentences is ideal.
Make replying or sharing contacts easy and low-effort.
