When to use this prompt
When defining your target audience for marketing campaigns.
When building personalized messaging and outreach strategies.
When guiding sales teams on high-value prospecting.
When developing product positioning and go-to-market strategies.
The prompt
Create an Ideal Customer Profile (ICP) for my [Product/Service]. Include:
Industry
Company size (employees and revenue)
Job titles / decision-makers
Common pain points and challenges
Other relevant characteristics that make this customer a perfect fit.
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketer at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt focuses on profiling customers by firmographics, roles, and pain points to help craft highly targeted marketing and sales strategies.
Example output from ChatGPT for this prompt
And here's the output:
Ideal Customer Profile (ICP) – HubSpot Marketing Hub
1. Industry:
SaaS / Technology
Professional Services (consulting, legal, accounting)
E-commerce / Retail
Healthcare / Health Tech
Manufacturing / B2B Services
2. Company Size:
Employees: 50–500 (mid-market)
Revenue: $10M–$200M annually
These companies typically have enough budget for marketing automation and CRM integration but still need scalable solutions to grow efficiently.
3. Job Titles / Decision-Makers:
Primary Buyers:
Chief Marketing Officer (CMO)
VP/Director of Marketing
Marketing Manager / Marketing Ops Manager
Influencers / Users:
Content Marketing Specialists
Digital Marketing Managers
Sales Operations Managers (for alignment with sales)
4. Common Pain Points and Challenges:
Difficulty generating consistent, high-quality leads.
Lack of visibility into marketing ROI and campaign performance.
Disconnected marketing and sales processes.
Manual workflows slowing down marketing operations.
Limited personalization and nurturing of leads at scale.
Difficulty integrating existing tools with CRM and marketing automation.
5. Other Relevant Characteristics:
Actively investing in digital marketing and inbound marketing strategies.
Open to adopting marketing automation tools to reduce manual work.
Focused on scaling revenue and aligning marketing with sales.
Interested in data-driven decision making and improving customer experience.
Typically have a small-to-medium marketing team looking for all-in-one solutions.
Or to be more specific:
Pro tips
Include geographic region if relevant for targeting.
Specify whether you want B2B, B2C, or both for clarity.
Ask for behavioral or psychographic traits to enrich the ICP.
Consider adding ideal customer goals or KPIs to align messaging.
