When to use this prompt
Before a discovery call with a D2C decision-maker.
When tailoring sales conversations to a specific role.
To uncover growth challenges and priorities.
To guide a consultative selling approach.
The prompt
List 5 discovery call questions to ask a [Head of Growth] at a [D2C brand].
Requirements:
Questions should uncover challenges, priorities, and growth opportunities
Keep them open-ended to encourage conversation
Focus on insights relevant to the role and industry
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a sales strategist at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt helps create a concise, relevant set of discovery questions that guide meaningful conversations with decision-makers, uncover key pain points, and identify potential opportunities.
Example output from ChatGPT for this prompt
And here's the output:
Here are five open-ended discovery questions tailored for a Head of Growth at a D2C brand, designed to surface challenges, priorities, and opportunities:
“What are the biggest growth bottlenecks you’re seeing across your acquisition, conversion, and retention funnel today?”
Surfaces challenges + funnel friction points.“How are you currently prioritizing growth initiatives, and what areas do you feel aren’t getting the attention they deserve?”
Reveals priorities and internal constraints.“When you think about the next 6–12 months, what growth opportunities excite you the most—and what might be holding you back from pursuing them?”
Uncovers medium-term opportunities + blockers.“How do you evaluate the performance of your marketing mix, and where do you feel there’s untapped potential or declining efficiency?”
Digs into channel performance + optimization opportunities.“What patterns are you seeing in customer behavior—from first touch to repeat purchase—that you wish you had deeper insight into?”
Explores data gaps and customer-journey insights.
Or to be more specific:
Pro tips
Keep questions open-ended to encourage detailed responses.
Focus on role-specific responsibilities and challenges.
Use insights gathered to personalize your pitch.
Avoid yes/no questions; aim for discussion and elaboration.
