When to use this prompt
When a prospect compares your product to a competitor on price.
When you want to highlight unique value instead of lowering the price.
During email or chat objection handling.
To encourage reconsideration without being defensive.
The prompt
Respond to a prospect saying: “Your tool sounds like X but more expensive.”
Requirements:
Emphasize your tool’s unique value and differentiators
Maintain a professional, confident, and friendly tone
Keep the response concise and persuasive
Encourage a next step or reconsideration
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a senior sales rep at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt helps craft a clear, confident response that reframes the conversation around your tool’s unique advantages rather than focusing on price alone.
Example output from ChatGPT for this prompt
And here's the output:
I appreciate the candid feedback — and you’re right to compare us to Salesforce. The key difference is that we deliver the efficiency and insights teams expect without the complexity or heavy admin lift Salesforce often requires.
With our platform, automations take minutes instead of days, reporting is fully integrated (no add-ons or custom builds), and teams actually adopt the system because it’s intuitive from day one. Many customers have moved from Salesforce to us for that exact reason — they get more value, faster, and with significantly lower ongoing overhead.
I’d be happy to show you how this plays out using your real workflows. Would you be open to a quick walkthrough so you can see the difference firsthand?
Or to be more specific:
Pro tips
Focus on differentiators that matter to the prospect.
Keep tone friendly and solution-oriented.
Avoid getting into price debates; emphasize value instead.
End with a soft next step, like a demo or call to explore benefits further.
