When to use this prompt
When launching a lead generation campaign.
When brainstorming content offers to attract your audience.
When needing ideas for high-value, conversion-focused freebies.
When designing marketing assets to capture qualified leads.
The prompt
I need a highly effective lead magnet for [insert business].
Tasks:
Suggest the best type of freebie: guide, checklist, webinar, or tool
Focus on attracting the target audience
Ensure it generates qualified leads
Include a brief description of the lead magnet and its value proposition
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a growth strategist at HubSpot, helping a B2B SaaS company. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt helps generate lead magnet ideas that are tailored to the target audience, provide clear value, and are likely to attract qualified leads for a specific business type.
Example output from ChatGPT for this prompt
And here's the output:
⭐ Best Lead Magnet Type: A Self-Assessment Tool ("Marketing Automation Readiness Scorecard")
Why this is the strongest option
Marketing managers at mid-sized tech companies love diagnostics and benchmarks—they provide instant value, feel personalized, and create qualified, intent-driven leads because prospects reveal their current maturity, pain points, and buying stage.
A tool also stands out more than another PDF and provides a natural path into a product demo.
Lead Magnet Description
“Marketing Automation Readiness Scorecard”
A short, interactive assessment that scores a company across automation maturity pillars—lead nurturing, segmentation, attribution, workflow complexity, data integration, and content operations. Participants receive a personalized report with practical recommendations.
Value Proposition
Gives marketing managers an objective benchmark against other tech companies
Uncovers clear automation gaps tied directly to your SaaS features
Positions your product as the next step to improve performance
Generates high-intent, qualified leads because respondents self-identify real needs
Instant value + personalized results = extremely high conversion rate
Additional Lead Magnet Options (Secondary Picks)
1. Deep-Dive Guide: “The 2025 Playbook for Scaling Marketing Automation in Mid-Sized Tech Companies”
Value Proposition: Demonstrates expertise, educates buyers on strategy, and captures early-stage leads. Great for brand authority building but less targeted than an assessment tool.
2. Checklist: “20 Must-Have Automations Every Tech Marketing Team Should Use”
Value Proposition: Quick win, high completion rate, easy to consume. Helps managers understand gaps in their automation strategy. Ideal for awareness campaigns.
3. Webinar: “How Mid-Sized Tech Companies Use Automation to Drive Pipeline Growth”
Value Proposition: Builds trust and allows for direct Q&A. Good for warmer audiences but lower volume and higher friction.
Final Recommendation
Go with the Marketing Automation Readiness Scorecard as the flagship lead magnet. It delivers personalization, qualifies leads automatically, and aligns perfectly with the value of a B2B automation SaaS.
Or to be more specific:
Pro tips
Focus on audience pain points to make the lead magnet compelling.
Choose formats your audience prefers: checklist, webinar, or interactive tool.
Highlight a clear benefit or outcome for the user.
Test different lead magnet types to optimize for engagement and conversions.
