When to use this prompt
When creating Instagram Reels for B2B audiences.
When repurposing expertise into short-form, engaging content.
When structuring content with hook, body, and CTA.
When needing guidance on visuals and on-screen text.
The prompt
Write a 45‑second Instagram Reels script titled [Video topic/title] using:
First-person perspective
Hook in first 5 seconds to grab attention
Body with 3 lessons over 30 seconds
[CTA] in the last 10 seconds (e.g., follow, download, visit link)
Additionally, suggest on-screen text and background visuals for each section.
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a senior social media strategist at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt creates a concise, engaging Reels script with clear structure, actionable lessons, and visual guidance to maximize viewer retention and engagement.
Example output from ChatGPT for this prompt
And here's the output:
🎬 Instagram Reels Script (45 seconds)
Title: “3 Lessons From Running B2B Paid Campaigns”
🧲 HOOK (0–5 seconds)
Script (you speaking):
“After managing hundreds of thousands in B2B ad spend… these are the three lessons I wish someone told me sooner.”
On-screen text:
“3 B2B Paid Ads Lessons I Wish I Knew Earlier”
Visual suggestion:
Quick-cut montage of dashboards (blurred), you at your laptop, fast-moving ad metrics graphics.
💡 BODY — 3 Lessons (5–35 seconds)
Lesson 1 (5–15s)
Script:
“Lesson one: Your offer matters more than your targeting.
If the value isn’t crystal clear, no audience tweak will save performance.”
On-screen text:
“1️⃣ Offer > Targeting”
Visual suggestion:
Side-by-side comparison of a weak vs. strong value proposition; highlight a bold “Clear Offer = Lower CPL”.
Lesson 2 (15–25s)
Script:
“Lesson two: Retargeting isn’t a fix—it’s a multiplier.
If your top-of-funnel isn’t bringing the right people in, retargeting won’t magically convert them.”
On-screen text:
“2️⃣ Retargeting = Multiplier, not a Fix”
Visual suggestion:
Simple funnel animation: TOFU → MOFU → BOFU, with red flags on weak TOFU traffic.
Lesson 3 (25–35s)
Script:
“Lesson three: Short feedback loops win.
Run smaller experiments, faster. You’ll make smarter decisions and waste way less budget.”
On-screen text:
“3️⃣ Move Fast. Test Small.”
Visual suggestion:
Timeline speeding up, A/B test cards popping quickly, checkmarks when tests complete.
📣 CTA (35–45 seconds)
Script:
“If you want more practical B2B paid media tips, follow for weekly breakdowns—and grab my checklist in the link if you want to audit your own campaigns.”
On-screen text:
“Follow + Free Checklist in Bio”
Visual suggestion:
You pointing upward/downward to the follow button or link, clean branded background, subtle motion graphics.
Or to be more specific:
Pro tips
Keep the hook punchy and attention-grabbing.
Break lessons into 5–10 second segments for clarity.
Use on-screen text to reinforce key points.
Match visuals to the lesson for better retention and engagement.
