When to use this prompt
When nurturing leads who have shown initial interest in your solutions.
When creating content that highlights product benefits without being overly promotional.
When designing webinars, case studies, or demo content for interested prospects.
When moving leads closer to the decision stage with valuable insights.
The prompt
Generate an engaging content idea and presentation style to captivate my audience at the Interest stage of the sales funnel. Ensure the content is educational, relatable, and solution-oriented, positioning my product/service as a helpful and credible option.
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketer at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example emphasizes creating content that not only educates but also presents solutions effectively, helping move leads from curiosity to consideration in a compelling way.
Example output from ChatGPT for this prompt
And here's the output:
Content Idea: "Marketing Simplified: How to Turn Leads into Loyal Customers Without Overwhelm"
Goal: Educate and build interest by showing prospects that marketing doesn’t have to be complex, while subtly positioning HubSpot Marketing Hub as the go-to tool to make it easier.
Key Elements:
Educational: Explain concepts like lead nurturing, marketing automation, and multi-channel campaigns in simple, relatable terms.
Relatable: Use real-world marketing challenges your audience faces—like struggling to track leads or manually sending follow-ups.
Solution-Oriented: Introduce practical strategies for solving these challenges, naturally integrating HubSpot features without hard-selling.
Presentation Style: Interactive Mini-Workshop / Storytelling Approach
Format: 20–25 minute interactive webinar or video series
Style:
Storytelling: Start with a day-in-the-life scenario of a marketer overwhelmed with leads and manual tasks.
Visual Demonstrations: Use live HubSpot demos to show how automation or lead scoring simplifies their work.
Engagement Tools: Polls, quizzes, or “Choose Your Own Marketing Adventure” scenarios to make participants feel invested.
Practical Takeaways: End each segment with a 1–2 actionable tip that participants can implement immediately.
Content Flow:
Hook (3 min):
“Ever feel like your leads are slipping through the cracks because marketing is too manual?”
Quick relatable scenario that highlights pain points.
Educate (10–12 min):
Break down key concepts: lead nurturing, automated workflows, and CRM integration.
Use simple diagrams and short live demos in HubSpot.
Engage (5–7 min):
Poll: “Which marketing task eats up the most of your day?”
Interactive mini-challenge: Show how a workflow in HubSpot solves a common pain point.
Solution-Oriented Wrap (3–5 min):
Summarize how HubSpot Marketing Hub addresses the challenges highlighted.
Emphasize credibility: case studies, success metrics, or customer testimonials.
CTA (Optional Soft CTA):
Invite attendees to try HubSpot Marketing Hub with a free trial or explore templates relevant to their challenge.
Why this works for the Interest stage:
Provides value without pressure—building trust.
Demonstrates real solutions using HubSpot as a helpful tool, not a sales pitch.
Keeps content interactive and relatable, increasing retention and engagement.
Or to be more specific:
Pro tips
Choose presentation formats that suit your audience (video, slides, infographic).
Include storytelling or real-world examples to make content relatable.
Incorporate interactive elements like polls or Q&A for engagement.
Align the content with specific pain points your product/service solves.
