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ChatGPT Prompt for Landing Pages Using 6 W's

This prompt lets ChatGPT act like a conversion copywriter and write landing pages using the 6 W’s to convert ideal customers.

When to use this prompt

When designing a high-converting landing page for a product/service.

When targeting a specific customer persona with tailored messaging.

When using structured frameworks (6 W’s) to improve clarity and persuasion.

When creating content that combines value proposition and strong CTAs.

The prompt

Write a landing page using the '6 W's' framework to convert [ideal customer persona] into customers.

Instructions:

  1. Start with an attention-grabbing headline that highlights the [unique selling point] of our [product/service].

  2. Use the first paragraph to clearly describe what our [product/service] does and its primary benefits.

  3. Follow the 6 W’s framework (Who, What, Where, When, Why, and How) to structure the landing page content, ensuring it:

    • Speaks directly to the target persona

    • Highlights the value proposition

    • Encourages conversions with clear calls-to-action

Variables to replace:

[ideal customer persona][unique selling point][product/service]

Real-life example of how to use this prompt

To start, let’s assume I’m a senior marketer at HubSpot. The prompt in the context of HubSpot would look like:

Write a landing page using the '6 W's' framework to convert marketing managers at SaaS companies into customers. Instructions: 1. Start with an attention-grabbing headline that highlights the ease of automating marketing campaigns of our HubSpot Marketing Hub. 2. Use the first paragraph to clearly describe what HubSpot Marketing Hub does and its primary benefits. 3. Follow the 6 W’s framework (Who, What, Where, When, Why, and How) to structure the landing page content, ensuring it: - Speaks directly to the target persona - Highlights the value proposition - Encourages conversions with clear calls-to-action

As you can see, this example demonstrates how the prompt structures a landing page around the 6 W’s to clearly communicate value, engage the target persona, and drive conversions.

ChatGPT Prompt for Landing Pages Using 6 W's

Example output from ChatGPT for this prompt

And here's the output:


Automate Your Marketing Campaigns—Effortlessly.

Unlock smarter, faster, fully integrated growth with HubSpot Marketing Hub.**

What HubSpot Marketing Hub Does for You

HubSpot Marketing Hub is your all-in-one platform for automating, personalizing, and optimizing marketing campaigns at scale. From lead capture to email automation to attribution reporting, it centralizes your marketing operations so you can execute multi-channel campaigns with ease—without juggling disconnected tools. The result? More efficient workflows, higher-quality leads, and campaigns that actually convert.


The 6 W’s Landing Page Framework

Who

Marketing managers at SaaS companies who need to streamline campaign execution, scale personalized outreach, and prove ROI—without drowning in manual work or fragmented systems. If you're tired of moving between tools and spreadsheets, Marketing Hub is built for you.


What

A unified marketing automation platform that helps you plan, deploy, analyze, and optimize your marketing campaigns from one place.
With Marketing Hub, you can:

  • Build automated, multi-touch nurture campaigns

  • Personalize emails and landing pages with dynamic content

  • Capture and score leads with interactive forms & tracking

  • Attribute revenue to specific touchpoints

  • Integrate seamlessly with CRM and sales activities

  • Run A/B tests that lift conversions across the funnel

👉 Everything you need to create campaigns that scale with your SaaS product’s growth.


Where

All your marketing lives in one central platform—connected to your HubSpot CRM, your website, and your sales pipeline. No more system switching. No more data silos. Just a clean, unified workspace for your entire marketing engine.


When

Start seeing results as soon as you launch your first automated workflow.
Whether you're onboarding new leads, nurturing free-trial users, or converting SQLs, Marketing Hub helps you accelerate the entire buyer journey—starting today.

Ready to move faster?
➡️ Get started now with a guided demo.


Why

Because SaaS growth demands automation, personalization, and predictable results.
Marketing Hub helps you:

  • Reduce manual tasks by up to 80%

  • Increase lead conversion rates with targeted behavior-based automation

  • Improve campaign ROI through real-time analytics

  • Align marketing & sales around shared, revenue-driving data

Your team becomes more efficient. Your campaigns become smarter.
Your revenue becomes more predictable.


How

HubSpot Marketing Hub empowers you with intuitive tools made for modern SaaS marketers:

  • Drag-and-drop workflows to automate lead journeys

  • AI-powered content tools to build emails, CTAs, and landing pages

  • Behavioral triggers that send the right message at the right time

  • Native integrations with your product, ads, and analytics stack

  • Dashboards & attribution reporting to measure what truly drives growth

👉 See exactly how your marketing impacts revenue—and optimize continuously.


Ready to Automate Your SaaS Marketing?

Get a personalized demo of HubSpot Marketing Hub and start converting more leads with less effort.

🔸 Book Your Demo
🔸 Try HubSpot Marketing Hub Free


Or to be more specific:

ChatGPT Prompt for Landing Pages Using 6 W's Output

Pro tips

0.

Focus on one primary persona to maximize relevance and engagement.

1.

Highlight the product/service’s unique selling points early.

2.

Include social proof, testimonials, or statistics to increase credibility.

3.

Use concise, benefit-driven language and multiple CTAs for conversions.

Tie AI visibility to
qualified demand.

Measure the prompts and engines that drive real traffic, conversions, and revenue.

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