When to use this prompt
When brainstorming lead magnets for a startup or new product.
When targeting a specific audience (e.g., marketers).
When creating assets for cold email or inbound campaigns.
When seeking ideas to increase sign-ups and engagement.
The prompt
Suggest 3 lead magnet ideas for a cold email software startup targeting marketers.
Requirements:
Ensure each lead magnet is relevant and valuable to marketers
Focus on generating leads and nurturing interest
Include a brief description or benefit for each idea
Real-life example of how to use this prompt
To start, let’s assume I’m a senior marketing strategist at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt helps generate actionable, audience-specific lead magnet concepts that a startup can quickly implement to capture marketer interest and build a lead pipeline.
Example output from ChatGPT for this prompt
And here's the output:
1. “Cold Email Conversion Swipe File for Marketers”
A curated collection of high-performing cold email templates segmented by use case (product launches, event invites, nurture sequences, re-engagement, etc.).
Benefit: Saves marketers time and gives them proven frameworks they can plug into campaigns immediately.
2. “Cold Outreach Benchmark Report: What Works in 2025”
A data-driven report analyzing open rates, reply rates, personalization trends, and channel performance across industries.
Benefit: Helps marketers understand how their performance compares to industry averages and identifies optimization opportunities.
3. “ROI Calculator & Outreach Planning Toolkit”
An interactive spreadsheet or mini-app to forecast campaign performance, estimate revenue impact, and plan multi-step outreach sequences.
Benefit: Gives marketers a practical tool to justify outreach investment, build stronger campaigns, and demonstrate projected results to stakeholders.
Or to be more specific:
Pro tips
Focus on high-value, actionable content marketers would want.
Keep ideas specific to the software’s unique value.
Include a clear benefit or takeaway in each lead magnet.
Consider multiple formats: checklist, guide, template, or mini-course.
