When to use this prompt
After conducting a product demo.
When prospects haven’t responded immediately after a demo.
To summarize key discussion points and maintain engagement.
When encouraging a next step without being pushy.
The prompt
You’re a sales rep following up after a demo. Write an email that:
Recaps the top 3 pain points the prospect shared
Gently nudges for a next step (e.g., call, trial, proposal)
Maintains a friendly, professional, and helpful tone
Real-life example of how to use this prompt
To start, let’s assume I’m a senior sales rep at HubSpot. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt helps create follow-up emails that reinforce the prospect’s needs, show attentiveness, and subtly guide them toward the next step in the sales process.
Example output from ChatGPT for this prompt
And here's the output:
Subject: Great Connecting Today — Here’s a Quick Recap & Next Steps
Hi [Name],
Great speaking with you earlier, and thanks again for the time. I wanted to send a quick recap of what we covered to make sure we're fully aligned moving forward.
During the demo, you mentioned three key challenges you're looking to solve:
Lead qualification – ensuring reps focus on the right opportunities without manual sorting
Marketing automation inefficiencies – too many workflows to maintain and not enough visibility into what’s actually working
Reporting challenges – difficulty pulling clean, reliable data to understand performance and make decisions confidently
Based on what you shared, it feels like we’re well-positioned to help streamline these areas and remove a lot of the manual overhead.
If you’re open to it, I’d be happy to set up a short follow-up call to map out the best next steps—whether that’s a trial, a deeper workflow walkthrough, or working toward a proposal. Whatever’s most helpful for you and your team.
Does early next week work for a quick check-in?
Looking forward to keeping the momentum going!
Best,
[Your Name]
Or to be more specific:
Pro tips
Personalize the email with the prospect’s name and company.
Focus on their specific pain points to show you listened.
Keep the nudge soft and action-oriented.
Limit email length to 3–5 sentences for clarity and readability.
