And here's the output:

1) Referral program (designed for B2B SaaS — high-quality leads, low friction)

Goal: turn delighted customers, partners and power users into predictable lead sources.

Mechanics (recommended):

• Who can refer: active paying customers, onboarding champions, agency partners.

• What referrer gets (choose 1–2):

  • Tier A (most effective): Account credit equal to X% of first-year ARR or a flat $/€ credit applied to their bill after referral converts.

  • Alternative: cash commission (one-time), or co-marketing perks (case study + joint webinar + partner badge).

• What referee (new lead) gets: extended trial (e.g., 45 days), one free onboarding session, or 10–20% discount for first year.

• Qualification: lead becomes “successful referral” when they sign a contract or reach MRR threshold within 90 days.

• Caps & fraud prevention: 1) require business email and company domain match, 2) 90–120 day window for conversion, 3) manual review for suspicious batch signups.

• Tracking & payout cadence: record referral in HubSpot at creation; attribution field + unique referral code/link; pay/refund/reward quarterly.

Why this works for B2B: account credit + onboarding reduces friction and aligns incentives — referrers want the referee to convert to keep their credit valuable.

2) Testimonial strategy (builds scalable social proof)

Goal: create repeatable proof assets that shorten sales cycles and convert trials to paid.

Asset types & priority order:

1. Short quantified quotes (1–2 lines with #metrics): “We cut lead handoff time by 42% in 8 weeks.” — use on pricing & signup pages.

2. Mini case studies (1-page) — Problem → Approach → Results (include logos, a 2–3 quote callout, concrete metrics).

3. Video testimonials (60–90s) — CEO or Head of Marketing/customer success; show product in background or screenshots.

4. Webinar case study — customer + your AE co-present results + live Q&A.

5. LinkedIn recommendation posts — co-publish from customer + product team.

Ask flow (automated + personal):

• Trigger: after NPS ≥ 9 or after a milestone (e.g., reach target ARR uplift or 30 days post-onboarding).

• HubSpot workflow: send a short email asking for permission to capture a quote → if positive, schedule a 15-minute interview → produce assets.

• Incentive: swap for a polished case study, promo for customer, or a small gift (charitable donation option works well).

Template — short email to request a quote
Subject: Quick favor — 2-minute quote about [Product]
Body:

Hi [Name], congrats on [result]. Would you be open to a 2-minute quote we can use as social proof? We’ll send the exact text for approval and you’ll get a polished image & link you can use.
— [Your name], [role]

Placement & use:

• Homepage: rotating quotes + logo strip.

• Pricing and signup: two short quotes near CTA.

• Email signatures, proposal templates, and support/renewal sequences.

• Sales enablement: one-page battlecard with 3 case stats reps can use in outreach.

3) Influencer collaborations (B2B, lean + high-ROI)

Goal: get reputable voices to introduce your product to qualified buyer audiences (LinkedIn, industry newsletters, niche consultants).

Influencer types to target:

• Micro-influencers (5k–50k followers) — high engagement on LinkedIn or Twitter; content creators focused on marketing, revenue ops, or martech.

• Industry consultants & agencies — they have buyers and can co-sell.

• Media newsletter editors — sponsored or guest content in vertical newsletters (SaaS marketing, martech).

Campaign formats:

• Sponsored content: product walkthrough + real-life use case + CTA for webinar/trial.

• Co-hosted webinar: 30–45 min — influencer + your CS/product + customer case study. Lead capture gated.

• “Product test” video/review: influencer uses product in a mini project and shows results.

• Affiliate/referral partnership: unique link + 10–20% commission on first year or flat bounty for qualified Enterprise leads.

Outreach template (LinkedIn DM / email):

Hi [Name], big fan of your [article/post]. We help companies [specific result]. Would you be open to co-hosting a 30-min webinar (we bring the case study + audience) or testing the product with your audience? We can offer an affiliate arrangement for qualified enterprise signups. Interested? — [Name, Title, Company + one-line credibility]

Selection and vetting:

• Prioritize creators with audience match to buyer personas (titles: Head of Marketing, RevOps, Growth).

• Ask for past performance metrics (open rates, webinar attendance, conversion rate) for similar campaigns.

• Start with 1–2 micro-influencers for a test and scale winners.

4) Implementation: step-by-step (HubSpot-centric, 12-week plan)

Week 0 — Prep (policy + metrics)

• Choose referral economics (credit vs commission), conversion rules, payout schedule.

• Create program T&Cs and fraud rules.

• Define KPIs: #referrals, referral-to-MQL %, referral-to-customer %, CAC_from_referral, LTV, average deal size, payback time, NPS of referrers.

Week 1–2 — Build referral infrastructure

• In HubSpot:

  • Create custom object or properties: Referral Source, Referral Code, Referrer (contact/company).

  • Create landing page template for referrer + referee signups (short form, company email required).

  • Build workflow to populate referral attribution and notify assigned AM.

• Choose simple portal method (can be a secure landing + unique code/hyperlink generated per referrer).

Week 3 — Launch pilot (internal + power users)

• Invite 20–50 high-NPS customers and 5 agency partners as pilot referrers.

• Provide them referral links + one-pager on rewards.

• Run internal kickoff: sales + CSM training about handling referred leads.

Week 4–6 — Collect testimonials simultaneously

• Trigger HubSpot workflow for NPS ≥9 to send testimonial request.

• Offer case study/package for selected customers; schedule 15–30 min interviews.

• Produce 2–3 assets: one quoted image, one mini case study PDF, one short video clip.

Week 6–8 — Influencer test

• Outreach 5 targeted micro-influencers. Offer:

  • Co-webinar with customer case study OR

  • Sponsored LinkedIn post with tracked link + affiliate code.

• Run the first webinar, monitor CPL and quality of MQLs.

Week 8–12 — Measure, iterate, scale

• Evaluate pilot KPIs after 30–60 days.

• Scale top referrers, expand to 200+ customers, and formalize partner program for agencies.

• Convert high-performing influencers into ongoing partners.

5) Low-effort, high-quality lead tactics (keep friction minimal)

• Referral link with calendar integration — let referees book discovery directly from referral landing page (reduces drop-off).

• Qualified gating: require business email and one-line “current tools” field to pre-qualify leads before AE follow-up.

• CSM-introduced referrals: have CSMs ask for referrals at renewal/expansion conversation — human ask converts best.

• Automated nurture for referred leads: 3-email sequence tailored to the referrer’s use case + invite to webinar/demo.

6) Measurement & attribution (critical)

• Attribution fields: Original Lead Source = Referral, Referrer Contact ID, Referral Code.

• Dashboard to build: in HubSpot — number of referrals, MQLs, SQLs, conversion by referrer, CAC_from_referral, ARR from referrals, churn of referred customers.

• Monthly review: top 10 referrers, conversion rates by referrer channel (customer vs agency vs influencer), influencer ROI.

7) Legal & compliance quick checklist

• Clear T&Cs and privacy (GDPR/CCPA): how personal data used, payout terms.

• Require company emails for referrers/referees.

• Document anti-fraud checks and manual review procedure.

8) Example assets & copy (copy-paste ready)

Referral landing headline:
Get [referrer reward] when a company you refer becomes a customer. Your referee gets [benefit]. Quick — generate your link below.

Referral email to customers (pilot invite)
Subject: Exclusive pilot — get $[X] credit for successful referrals
Body:

Hi [Name], thanks for being a champion. We’re launching an exclusive referral pilot: refer companies who need [outcome] and get $[X] credit after they sign. Your referee will receive [trial/discount]. Want in? Click here to generate your unique link. — [Your name]

Testimonial request (post-success)
Subject: Can we quote your results in a 2-line case study?
Body:

Hi [Name], your results from [project] were impressive — would you allow a one-sentence quote and logo on our site? We’ll send the exact wording for approval and share the finished asset with you. Takes <5 minutes.

Influencer outreach short

Hi [Name], love your take on [topic]. Could we work on a 30-minute webinar where we present a real customer case study? We’ll handle logistics + paid promotion. We can also offer an affiliate for enterprise leads. Interested?

9) KPIs to hit in first 90 days

• Pilot referrals invited: 20–50

• Referral-to-MQL conversion: target ≥ 25%

• Referral-to-customer conversion: target ≥ 10% (B2B benchmark varies by ticket)

• CAC_from_referral < outbound CAC by 30%

• Produce: 3 testimonial assets + 1 webinar with influencer

10) Quick risks & mitigations

• Low participation: add co-marketing perks and public recognition (partner badge).

• Low-quality leads: increase pre-qualifying questions on referral form; require company domain checks.

• Tracking errors: require referral code in signup flow and test the HubSpot workflow end-to-end before scaling.

Or to be more specific: