When to use this prompt
When adapting global content for a UK audience.
When aligning messaging with UK market trends and policy updates.
When integrating trending business terminology in content.
When producing content for UK-specific B2B campaigns or publications.
The prompt
Rewrite this text for a UK audience, ensuring it:
References UK-relevant events or statistics (e.g., policy changes, market trends)
Incorporates trending business terms such as digital transformation, ESG, and remote collaboration
Maintains clarity, professionalism, and relevance for UK readers
Real-life example of how to use this prompt
To start, let’s assume I’m a senior business content editor at HubSpot UK. The prompt in the context of HubSpot UK would look like:
As you can see, this example demonstrates how the prompt localizes content for the UK market while integrating current trends and terminology to ensure relevance and engagement with a UK professional audience.

Example output from ChatGPT for this prompt
And here's the output:
With UK businesses increasingly embracing digital transformation, pressure is mounting to adopt new technologies, embed ESG (Environmental, Social and Governance) principles, and support remote collaboration as a long-term strategy rather than a stop-gap.
According to the 2025 final report from the SME Digital Adoption Taskforce (set up by the Department for Business and Trade, DBT), the UK aims for its small and medium-sized enterprises (SMEs) to become the most digitally capable and AI-confident among G7 nations by 2035. GOV.UK+1
That ambition reflects the broader opportunity: with 5.5 million SMEs — making up almost the entire business landscape in the UK — even a modest 1 % boost in productivity across the board could add an extra £94 billion a year to GDP. GOV.UK
However, the reality remains uneven. While larger firms tend to lead in adoption of digital tools, many SMEs still lag, often due to constraints around cost, skills and technical know-how. GOV.UK+1
At the same time, adoption of advanced tools such as artificial intelligence (AI) is rising. A recently released report by Amazon Web Services (AWS) found that more than half of UK businesses now use AI — a jump to 52 % from 39 % the previous year — and of those, 92 % report increased revenues. About Amazon UK This suggests firms embracing digital innovation are seeing tangible business benefits.
Still, wide gaps remain: both geographically and across sectors. Digital uptake remains concentrated in hubs such as London, the South East, and regions in the North, while some sectors — including hospitality, retail and health — trail behind. About Amazon UK+1
On the workforce side, hybrid working has firmly taken root. The latest data shows that many UK employees now work around 1.8 days per week remotely, placing the UK among the global leaders in remote working. House of Commons Library+2euronews+2 This shift has become part of the new normal rather than a temporary pandemic legacy.
In practice, about 28 % of British workers currently operate under hybrid working arrangements (combining office and remote days), while a further 13 % work fully remotely. House of Commons Library+1 That said, some employers — especially in the public sector — are re-thinking remote working policies, citing needs for collaboration, data security, and operational oversight. Unit4+1
So what does all this mean for UK businesses and the economy?
Digital adoption is no longer optional: Firms that embed tools such as cloud platforms, CRM systems and AI are better positioned to compete, scale and respond to changing customer demands. The UK government clearly sees this as strategic, especially for SMEs, through the work of the SME Digital Adoption Taskforce.
ESG and digital innovation are converging: Digital tools don’t just drive efficiency — emerging research suggests that digital innovation and AI adoption can also support better ESG performance, by enabling more transparent governance, efficient resource management and sustainable operations. arXiv+1
Remote and hybrid work reshapes talent and collaboration: With hybrid working widely adopted, businesses must adapt their processes, communications and IT infrastructure to support remote collaboration — balancing flexibility with productivity, security and culture.
Regional and sectoral disparities must be addressed: For the UK to fully realise the economic potential of digital transformation, adoption must spread beyond major hubs and high-tech industries to smaller firms and traditionally lower-digitised sectors. Government support and up-skilling initiatives remain essential.
In short, the UK stands at a pivotal moment: digital transformation, ESG ambitions and remote-work culture are reshaping how businesses operate. For those willing to adapt — from SMEs to large corporations — the potential upside is significant.
Or to be more specific:

Pro tips
Provide context about the original text and its target audience.
Reference reliable UK sources for statistics or policy mentions.
Keep professional tone consistent with UK business norms.
Highlight actionable insights relevant to UK companies and decision-makers.
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