When to use this prompt
Product marketing pages
Competitive comparison pages
Sales decks & battlecards
Investor or partner materials
The prompt
Compose a formal positioning statement explaining how [PRODUCT_OR_SOLUTION] differs from [COMPARATOR] in the [INDUSTRY_SEGMENT]. Focus on [UNIQUE_FEATURES], [KEY_BENEFITS], and what sets it apart in the semiconductor equipment space, framed as a clear, professional paragraph.
Variables to replace:
Real-life example of how to use this prompt
Assume I'm a strategist at Analog Devices. The prompt in the context of Analog Devices would look like:
As you can see, this prompt clarifies the solution, the comparator, the market segment, and the differentiators—ensuring ChatGPT produces a precise, structured positioning paragraph every time.
Example output from ChatGPT for this prompt
And here's the output:
Positioning Statement
Our automated wafer diagnostics platform redefines performance standards in the wafer metrology segment by delivering a level of precision, speed, and process intelligence that manual inspection methods cannot achieve. By integrating advanced sensors with real-time analytics, the platform continuously monitors wafer characteristics at every stage of production, generating immediate, data-driven insights that enable proactive decision-making. This automated approach eliminates the variability and limitations inherent to manual inspection, ensuring consistently higher measurement accuracy and improved defect detection.
Unlike traditional processes that rely on operator skill and sequential sampling, our system performs comprehensive, inline evaluations with minimal human intervention. This not only accelerates cycle times but also enhances throughput and repeatability across high-volume manufacturing environments. As a result, semiconductor producers gain a scalable, reliable, and cost-efficient diagnostic capability that supports tighter process control, reduces scrap, and shortens time-to-yield.
By combining automation, real-time analytics, and unparalleled precision, our platform sets a new benchmark for metrology performance—empowering manufacturers to optimize quality, increase productivity, and maintain a competitive edge in an increasingly demanding market.
Or to be more specific:
Pro tips
Emphasize measurable or specific differentiators
Maintain a formal and objective tone
Focus on value delivered, not just features
Use industry-relevant terminology for credibility
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