When to use this prompt
Website hero sections
Landing pages
Product or service pages
Lead capture forms
The prompt
Suggest 5 strong call-to-action phrases for our website, such as “[EXAMPLE_CTA_1]” or “[EXAMPLE_CTA_2]”, that are action-oriented, polite, and persuasive. The CTAs should be suitable for a [INDUSTRY_TYPE] B2B audience and clearly encourage the desired next step (e.g., demo request, download, contact, or trial).
Variables to replace:
Real-life example of how to use this prompt
Assume I’m a content strategist at Disruptive Advertising, a B2B marketing agency. The prompt in the context of Disruptive Advertising would look like:
As you can see, this prompt provides clear guidance on tone, audience, and format, ensuring the CTAs are professional, effective, and aligned with the website’s goals.
Example output from ChatGPT for this prompt
And here's the output:
Here are five strong, B2B-focused CTA phrases tailored for an industrial IoT solutions website:
“Schedule Your Personalized Demo” – Polite, action-oriented, and emphasizes customization.
“Explore Our IoT Case Studies” – Encourages learning through evidence, appealing to data-driven decision-makers.
“Request a Free Assessment” – Offers value while keeping the ask non-committal.
“Download the Industrial IoT Insights Report” – Actionable and positions the company as a thought leader.
“Start Optimizing Your Operations Today” – Persuasive, outcome-focused, and creates urgency without pressure.
Or to be more specific:
Pro tips
Use action verbs to create urgency
Keep phrases concise (3–5 words)
Align CTAs with the user’s intent or stage in the buyer journey
Maintain a professional, polite tone for B2B audiences
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ChatGPT Prompt for Industrial B2B CTA Generation
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