When to use this prompt
When creating emails, landing pages, or nurturing sequences
When updating CTAs to match a new product, campaign, or audience
When refreshing outdated CTAs with clearer action language
When aligning marketing materials across channels with consistent messaging
The prompt
Generate 5 different calls-to-action (CTAs) suitable for lead nurturing content aimed at B2B industrial prospects in the [INDUSTRY_TYPE] sector. Each CTA should be action-oriented, professional, and aligned with encouraging deeper engagement with our [SOLUTION_TYPE]—examples include demos, audits, assessments, or resource downloads.
Variables to replace:
Real-life example of how to use this prompt
Assume I’m a marketing lead at Rockwell Automation. The prompt in the context of Rockwell Automation would look like:
As you can see, this updated prompt clarifies the intended audience, the nature of the CTAs, and the type of engagement they should drive while keeping the tone aligned with B2B industrial expectations.
Example output from ChatGPT for this prompt
And here's the output:
Here are five professional, action-oriented CTAs tailored for B2B industrial networking prospects and aligned with promoting a network visibility and automation platform:
“Schedule a Guided Demo to See Full Network Visibility in Action”
“Request a Network Health Assessment to Identify Your Automation Gaps”
“Download the Industrial Network Visibility Playbook”
“Get a Tailored Automation Roadmap from Our Technical Team”
“Access the Advanced Configuration Toolkit to Optimize Your Infrastructure”
Or to be more specific:
Pro tips
Use verbs that imply immediate, low-friction action
Tailor CTAs to the lead’s stage in the funnel (awareness vs. evaluation)
Keep CTAs concise to increase click-through
Align CTA language with your solution’s strongest value propositions
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