When to use this prompt
During content strategy or topic research: When planning a new SEO article and you want to identify what’s already ranking — and how to differentiate your piece.
Before briefing writers: To give your content team a data-backed understanding of tone, angle, and target audience for a given keyword.
For competitive SEO audits: When assessing how competitors frame their content (e.g., commercial vs. educational) to uncover positioning gaps.
To refine existing content: Use it to re-optimize underperforming articles by finding missed angles or new ways to stand out in the SERP.
The prompt
Act as an SEO strategist analyzing the search results for [KEYWORD]. Review the top 10 ranking URLs and output: 1) the angle or narrative each article takes, 2) the intent type (informational, pain point, commercial, or thought-leadership), 3) the audience assumption behind the article (beginner, evaluator, buyer, etc.), and 4) the gaps or opportunities across all results. Based on this, propose 5 differentiated angles that would stand out while staying relevant to the keyword. End with a recommendation on which angle is most likely to outperform competitors.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Canva. The prompt in the context of Canva would look like:
As you can see, I added the main keyword "Keyword" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
🔍 Top 10 SERP Analysis
1. Canva – Free and customizable social graphic templates
Angle: Tool-centric, showcasing Canva's vast library of templates.
Intent: Informational and commercial.
Audience: Small business owners, marketers, and content creators.
Gaps: Lacks in-depth design tips and industry-specific examples.
2. PosterMyWall – 1.57M+ Free Social Media Templates
Angle: Extensive collection of templates for various platforms.
Intent: Commercial with a focus on template variety.
Audience: Entrepreneurs, event planners, and social media managers.
Gaps: Minimal guidance on effective template usage and customization.
3. Freepik – Social media template Images
Angle: High-quality, editable PSD and vector templates.
Intent: Commercial, targeting designers and agencies.
Audience: Professional designers and agencies.
Gaps: Limited user-friendly customization options and tutorials.
4. Adobe Express – Editable free social media post templates
Angle: Emphasizes ease of use with Adobe's design tools.
Intent: Commercial, promoting Adobe's suite of tools.
Audience: Designers and creatives familiar with Adobe products.
Gaps: Lacks a diverse range of templates for non-designers.
5. Template.net – Free Social Media Templates to Customize Online
Angle: Professionally designed templates for various industries.
Intent: Commercial, offering a wide selection of templates.
Audience: Businesses seeking industry-specific designs.
Gaps: Limited integration with design tools like Canva.
6. Envato Elements – Social Media Templates
Angle: Premium, high-quality templates for professionals.
Intent: Commercial, subscription-based model.
Audience: Professional designers and agencies.
Gaps: High cost may deter small businesses and freelancers.
7. PixelBuddha – Free Social & Instagram Templates For Download
Angle: Creative and artistic templates for social media.
Intent: Commercial, offering both free and premium templates.
Audience: Creatives and influencers.
Gaps: Limited variety for business-centric posts.
8. Freepik – Social media post PSD
Angle: Focus on PSD templates for detailed customization.
Intent: Commercial, targeting designers.
Audience: Professional designers and agencies.
Gaps: Not beginner-friendly and lacks online customization tools.
9. Canva – Free animated social media templates to customize
Angle: Promotes dynamic, animated templates for social media.
Intent: Commercial, showcasing Canva's animation features.
Audience: Social media managers and content creators.
Gaps: Limited focus on static post templates.
10. Canva – Free, beautiful, and customizable Instagram post templates
Angle: Highlights Instagram-specific templates with customization options.
Intent: Commercial, promoting Canva's Instagram tools.
Audience: Instagram marketers and influencers.
Gaps: Lacks cross-platform template options.
🧠 Content Gaps & Opportunities
Visual Storytelling: Incorporate case studies or before-and-after examples to showcase the impact of well-designed posts.
Industry-Specific Templates: Offer templates tailored for various industries like fashion, food, education, etc.
Design Tips: Provide actionable design tips to help users customize templates effectively.
Integration Guidance: Offer tutorials on integrating templates with various social media platforms.
User Testimonials: Include testimonials or success stories from users who benefited from using templates.
🎯 Differentiated Content Angles
"From Template to Trend: How to Customize for Maximum Engagement"
Focus on teaching users how to personalize templates to align with current trends and boost engagement.
"Industry Spotlight: Best Social Media Templates for [Industry]"
Provide curated templates and design tips tailored for specific industries, helping businesses stand out.
"The Psychology of Design: How Colors and Fonts Affect Engagement"
Educate users on the psychological impact of design choices and how to use them effectively.
"Template Mastery: Advanced Canva Tips for Professional Results"
Offer advanced design techniques and tips for users looking to elevate their template customization skills.
"Success Stories: How [Brand] Boosted Their Social Media Presence with Templates"
Share real-life examples of brands that successfully utilized templates to enhance their social media presence.
✅ Recommended Angle to Outperform Competitors
"From Template to Trend: How to Customize for Maximum Engagement"
This angle stands out by not only providing templates but also educating users on how to effectively customize them to align with current trends, thereby maximizing engagement. It addresses the need for both creativity and strategy, appealing to a broad audience from beginners to seasoned marketers.
Or to be more specific:
Pro tips
Be laser-specific with the keyword: Use a well-defined keyword or long-tail phrase — e.g., “Instagram templates for small businesses” instead of “social media templates.”
Add your brand context: Customize the last part (like Canva’s example) to reflect your company’s strengths, tone, or product features.
Ask ChatGPT to cite examples: Include “show me sample headings or intros” for each proposed angle to get more practical, usable outputs.
Iterate for depth: Run the same prompt for adjacent keywords or competitor names to uncover recurring themes and deeper market patterns.
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