When to use this prompt
When you’re researching or clustering keywords and need to understand why users are searching those terms.
When planning SEO content strategy or editorial calendars to ensure each keyword aligns with a clear intent.
When performing SERP or competitor analysis to identify content gaps or intent mismatches.
When optimizing existing content to better match user intent and improve conversion potential.
The prompt
Act as a content strategist. I will give you a seed keyword [SEED_KEYWORD]. Identify the likely search intents behind this keyword: informational, pain point, commercial, and thought-leadership. For each intent, output:
A short summary of the user’s underlying goal.
The content format that would best serve that intent (guide, comparison, opinion, etc.).
A one-line example of a title style that matches that intent.
After mapping these, recommend which intent is most valuable for conversion if the goal is Pain Point SEO.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Ubersuggest. The prompt in the context of Ubersuggest would look like:
As you can see, I added the main keyword "keyword research tools" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
1. Informational Intent
User goal:
They want to understand what keyword research tools are, how they work, and why they matter for SEO.
Best content format:
Comprehensive guide or how-to tutorial.
Example title:
“What Are Keyword Research Tools? A Beginner’s Guide to Finding High-Traffic Keywords”
2. Pain Point Intent
User goal:
They’re struggling with finding the right keywords, choosing among too many tools, or getting poor SEO results — they’re looking for solutions to a specific frustration.
Best content format:
Problem-solution article, checklist, or tutorial focused on outcomes.
Example title:
“Tired of Wasting Hours on Useless Keywords? How to Pick a Keyword Research Tool That Actually Works”
3. Commercial Intent
User goal:
They’re ready to buy or subscribe to a keyword research tool — they’re comparing features, pricing, or performance.
Best content format:
Comparison post, listicle, or review.
Example title:
“10 Best Keyword Research Tools Compared (Free & Paid Options for 2025)”
4. Thought-Leadership Intent
User goal:
They want advanced insights or predictions from experts — e.g., future trends in keyword research or AI-driven SEO.
Best content format:
Opinion piece, expert interview, or trend analysis.
Example title:
“The Future of Keyword Research: Why AI Will Replace Traditional SEO Tools by 2026”
Most Valuable Intent for Pain Point SEO:
✅ Pain Point Intent
Because Pain Point SEO focuses on capturing searchers with urgent frustrations or unmet needs, targeting this intent helps convert readers into trial users or customers faster. These users are already aware of their problem and are actively seeking a fix — exactly where your product (Ubersuggest) can step in as the solution.
Or to be more specific:
Pro tips
Be specific
Do not overthink
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