When to use this prompt
When crafting SEO content — Ideal for marketers, SEO specialists, or content leads writing meta descriptions that need to rank and attract clicks.
During SERP optimization — Use it when auditing pages to improve CTR or refine underperforming meta tags.
For A/B testing copy — Great when you need multiple tone variations (e.g., data-driven vs. empathetic) to test performance.
When briefing content teams or freelancers — Helps standardize quality and intent alignment across descriptions for different articles.
The prompt
Act as a senior SEO editor who optimizes titles for high-intent readers. You will propose meta title options for an article. Use the primary keyword [PRIMARY_KEYWORD] and place it near the start. Optimize for the search intent [INTENT: how-to | what-is | best/commercial] and the audience [AUDIENCE]. Reflect the unique value [DIFFERENTIATOR] without vague claims. Keep each title ≤ 60 characters and readable on mobile. Avoid clickbait, filler words, brackets, and duplicate ideas. Produce [N] distinct options covering these angles: outcome-led, pain-first, authority-led, speed/simplicity, risk-reduction, and data-backed. After each option, return a character count and a one-line rationale. If any option exceeds 60 characters, automatically revise it. End with a recommendation of the strongest option and a one-sentence reason tied to the query’s intent.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Hubspot. The prompt in the context of Hubspot would look like:
As you can see, I added the main keyword "CRM software" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
Or to be more specific:
Pro tips
Be ultra-specific with variables — Clearly define [PRIMARY_KEYWORD], [INTENT], and [DIFFERENTIATOR] so ChatGPT can write descriptions tailored to your niche.
Add brand voice cues — You can extend the prompt with “Maintain a [brand tone: professional, playful, bold, etc.]” for consistent messaging.
Use the rationale output smartly — Review the short rationale after each description to pick the tone that best matches your audience or funnel stage.
Iterate and refine — If a version feels too generic, re-run with tighter differentiators or a narrower audience persona to sharpen specificity.
Related prompts
ChatGPT Prompts For Keyword-rich Slugs
This prompt lets ChatGPT act like a senior content writer and create an SEO-focused keyword-rich Slugs.
ChatGPT Prompt For Identifying Pain-point Angles To Target
This prompt lets ChatGPT act like a senior content writer and create an SEO-focused pain-point angles to target.
ChatGPT Prompts For Creating A Content Cluster Or Hub-and-spoke Outline
This prompt lets ChatGPT act like a senior content writer and create an SEO-focused content cluster or hub-and-spoke outline
