When to use this prompt
When planning an SEO content strategy — ideal for mapping hub-and-spoke clusters around a core keyword to improve topical authority and internal linking.
When auditing or refreshing an existing blog — to identify missing content spokes, overlapping angles, or weak internal link paths.
When briefing writers or agencies — so everyone aligns on the hub’s purpose, spoke intent, and linking logic before writing begins.
When pitching a content strategy to stakeholders — use the structured output (hub, spokes, CTAs) to clearly visualize the strategy and ROI potential.
The prompt
Act as a senior content strategist building a hub-and-spoke content cluster. The seed keyword is [SEED_KEYWORD]. The target audience is [AUDIENCE/ROLE]. Your task is to:
Define the hub article: outline the angle it should take, the search intent it serves, and the role it plays in the cluster.
Generate 10–15 supporting spoke topics grouped by intent (informational, pain point, commercial). Each spoke should map to a specific frustration, question, or decision point.
For each spoke, propose a sample Grow and Convert–style title that emphasizes pain or urgency, plus 1–2 related keywords.
Recommend internal linking logic: which spokes link back to the hub, which link laterally, and where conversion assets (case studies, product pages, tools) should be introduced.
Self-check: if any spoke is too generic, rewrite it into a pain-focused or buyer-relevant variation. Ensure no two spokes overlap in angle.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Brevo. The prompt in the context of Brevo would look like:
As you can see, I added the main keyword "email marketing automation" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
1. Hub Article Definition
Title/Angle:
“Email Marketing Automation: How Small Businesses Can Scale Without Extra Headcount”
Angle/Focus:
The hub acts as a comprehensive guide showing SMBs how automation can save time, increase conversions, and grow revenue. It’s practical and strategic, balancing technical advice with business outcomes.
Search Intent:
Primary: Informational + Commercial — users are exploring automation, want to understand its benefits, and are evaluating solutions.
Goal: Educate, demonstrate value, and guide toward Brevo’s tools as actionable solutions.
Role in Cluster:
Central reference that all spokes link to.
Introduces key concepts: workflows, segmentation, personalization, ROI, tools.
Anchors conversion points: signup CTAs, template library, or case studies.
2. Supporting Spoke Topics
I’ve grouped these by search intent and mapped each to a specific pain, question, or decision point.
Informational (Awareness/Knowledge)
Spoke TopicGrow & Convert–Style TitleKeywordsWorkflow Types & Setup“The 5 Email Automation Workflows SMBs Can’t Afford to Ignore”email workflows, automation setupSegmentation Basics“Stop Sending Generic Emails: How Segmentation Boosts Open Rates Instantly”audience segmentation, targeted emailsPersonalization Techniques“Why Your Emails Aren’t Converting (And How Personalization Fixes It)”email personalization, automated campaignsMetrics to Track“The 7 Metrics That Reveal If Your Email Automation Is Failing”email KPIs, campaign metricsEmail Marketing Trends“Automation Trends SMBs Are Missing That Could Double Revenue”email trends, marketing automation insights
Pain Point (Frustration/Problem-Solving)
Spoke TopicGrow & Convert–Style TitleKeywordsTime Management“How SMBs Save 10+ Hours a Week With Email Automation”email efficiency, save timeLow Engagement“Stop Low-Open Rates: How Automation Can Reignite Dormant Subscribers”email engagement, inactive subscribersLimited Resources“No Team? No Problem: Automate Your Email Marketing Like a Pro”SMB email automation, limited staffScaling Challenges“Why Your Manual Emails Are Holding Back Growth—and How Automation Solves It”scaling email campaigns, automation benefits
Commercial (Decision/Conversion)
Spoke TopicGrow & Convert–Style TitleKeywordsTool Evaluation“How to Choose the Right Email Automation Tool for Your SMB”email software comparison, marketing toolsROI Justification“Prove ROI Fast: The SMB Guide to Email Automation Success”email marketing ROI, campaign performanceCase Studies/Examples“3 Small Businesses That Grew 3x With Email Automation (And How You Can Too)”email case studies, SMB success storiesTemplates & Playbooks“Ready-Made Automation Templates SMBs Can Deploy Today”email templates, workflow examplesPricing & Budget“How to Automate Email Marketing Without Breaking the Bank”email automation pricing, budget-friendly tools
3. Internal Linking Logic
Hub:
Links out to all spokes as deeper dives.
Introduces conversion assets: free templates, trial signups, case studies.
Informational Spokes:
Link back to hub for strategy overview.
Lateral links: metrics ↔ personalization ↔ segmentation (interrelated topics).
Introduce tools subtly (e.g., workflow builder or segmentation tool).
Pain Point Spokes:
Link back to hub for overarching strategy.
Lateral links between low engagement ↔ scaling ↔ time management.
Place CTAs prominently: template builder, workflow examples, or demo signups.
Commercial Spokes:
Link back to hub for context.
Lateral links: case studies ↔ ROI ↔ tool evaluation ↔ pricing.
Strong conversion focus: product pages, trial, templates.
Conversion Assets Placement:
Hub: mid-article CTA for templates or free tool.
Pain spokes: end-of-article CTA for Brevo trial or workflow builder.
Commercial spokes: multiple CTAs throughout (comparison charts, trial signups, case studies).
4. Self-Check / Optimization
All spokes are pain- or buyer-focused, avoiding generic titles like “What is email automation?”
Each spoke addresses a unique angle: awareness, problem-solving, or conversion decision.
Internal linking maximizes SEO equity and conversion flow.
Conversion assets are embedded where intent is highest, matching the content type.
Or to be more specific:
Pro tips
Be ultra-specific with the variables — clearly define [SEED_KEYWORD] and [AUDIENCE/ROLE] (e.g., “B2B SaaS CMOs” instead of “marketers”) to get precise, intent-aligned ideas.
Add your brand voice or USP — include a short note like “Use a conversational, data-backed tone aligned with HubSpot’s style” to guide the output.
Ask ChatGPT to validate the SERP first — before generating spokes, add: “Review the top 10 SERP results for overlap and intent.” This ensures originality and avoids generic topics.
Treat the first output as a draft — then iterate: ask ChatGPT to refine spokes focused on “pain points,” “buyer stage,” or “bottom-of-funnel” to make the cluster more conversion-driven.
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