When to use this prompt
When creating or refreshing LinkedIn ads for industrial buyers
When testing multiple value propositions in paid campaigns
When aligning ads with broader product positioning
When providing clear creative instructions to designers or copywriters
The prompt
Write three variations of a LinkedIn ad headline and description promoting our [SOLUTION_TYPE] for the [INDUSTRY_TYPE] sector. Each variation should emphasize a different benefit—such as [BENEFIT_1], [BENEFIT_2], and [BENEFIT_3]—while maintaining a concise, polished, professional tone suited for LinkedIn. Ensure both the headline and description clearly convey value and encourage engagement.
Variables to replace:
Real-life example of how to use this prompt
Assume I’m a marketing manager at Moxa Industrial Solutions. The prompt in the context of Moxa Industrial Solutions would look like:
As you can see, this prompt clearly outlines the structure, required variations, and benefit-focused angle while ensuring the expected tone and ad format are unambiguous.
Example output from ChatGPT for this prompt
And here's the output:
Absolutely! Here are three polished LinkedIn ad headline/description variations, each emphasizing a distinct benefit for your industrial networking automation platform:
1. Benefit: Reduced Downtime
Headline: Keep Your Operations Running—Always
Description: Minimize unplanned downtime with automated network monitoring and rapid issue resolution. Ensure your production lines stay online, maximizing efficiency across every facility.
2. Benefit: Enhanced Network Security
Headline: Protect Your Industrial Network from Threats
Description: Strengthen your OT network with enterprise-grade security automation. Detect vulnerabilities, prevent breaches, and safeguard critical manufacturing operations without manual intervention.
3. Benefit: Scalability Across Multi-Site Operations
Headline: Seamless Networking Across All Facilities
Description: Scale your operations effortlessly with centralized network automation. Manage multiple sites from a single platform, ensuring consistent performance, visibility, and control.
Or to be more specific:
Pro tips
Lead with the benefit in the headline to improve ad relevance
Keep descriptions succinct—LinkedIn truncates longer text
Use formal wording to appeal to engineering and operations leaders
Ensure each variation highlights a distinct, measurable value driver
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