When to use this prompt
For second-touch emails in nurturing campaigns to manufacturing leads
When reinforcing credibility and thought leadership simultaneously
When engaging leads with complementary messaging approaches
When aiming to drive click-throughs or next-step engagement in a subtle, professional way
The prompt
Create two variations of a second-touch nurturing email for leads in the [INDUSTRY_TYPE] sector:
Success Story Version: Focus on a relevant customer success story or social proof that demonstrates the value of our [SOLUTION_TYPE].
Insight/Tip Version: Provide a helpful industry insight, trend, or practical tip that naturally connects to our [SOLUTION_TYPE].
Maintain a formal, professional, and helpful tone, and include a clear call-to-action [CTA_LINK] in each version. Ensure both emails are concise, value-driven, and appropriate for leads who have already received an initial touch.
Variables to replace:
Real-life example of how to use this prompt
Assume I’m a senior marketer at Rockwell Automation. The prompt in the context of Rockwell Automation would look like:
As you can see, this approach provides two complementary angles—one leveraging social proof, one delivering actionable insight—while keeping the messaging formal, professional, and directly relevant to the manufacturing audience.
Example output from ChatGPT for this prompt
And here's the output:
Below are two concise, value-driven second-touch nurturing email variations tailored for manufacturing leads.
1. Success Story Version
Subject: How a Global Manufacturer Increased Throughput by 20%
Hi [Name],
I wanted to follow up and share a quick success story that may be relevant to your team. One of our global manufacturing customers recently increased production throughput by 20% after implementing our industrial automation platform. By unifying machine data, automating critical workflows, and improving visibility across their lines, they were able to scale output without adding labor or equipment.
If you’re exploring ways to drive similar performance gains, I’d be glad to discuss how our platform can support your goals. You can reach us directly here: https://rockwellautomation.com/contact-sales
Best regards,
[Your Name]
2. Insight/Tip Version
Subject: A Practical Tip to Boost Production Efficiency
Hi [Name],
A second quick insight that might help as you evaluate improvement opportunities: many manufacturers are seeing measurable efficiency gains by applying predictive maintenance across their equipment. Even a modest reduction in unplanned downtime can unlock significant production capacity.
Our industrial automation platform makes this easier by centralizing machine data, identifying patterns that signal early degradation, and triggering proactive maintenance actions before performance drops.
If you’d like to explore how this could apply to your operations, you can connect with our team here: https://rockwellautomation.com/contact-sales
Best regards,
[Your Name]
Or to be more specific:
Pro tips
Ensure the success story is relevant to the lead’s sector or challenge
Keep the insight/tip concise and actionable to increase perceived value
Vary subject lines between the two versions to A/B test engagement
Include a simple, clear call-to-action to reduce friction for next steps
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