And here's the output:

1 — Goal + target setup (do this first)

1. Define ideal customer profile (ICP) — be explicit:

   • Industry (e.g., SaaS, e-commerce, financial services)

   • Company size (ARR or employee count)

   • Job titles (e.g., VP Marketing, Head of Demand Gen, Growth Lead)

   • Geography/time zones

   • Key pain (e.g., low MQL→SQL conversion, inefficient nurture flows)

2. Choose 2–3 high-value segments to test first.

3. Create tags/fields in your CRM (HubSpot) for: Source=LinkedIn, Campaign, Outreach sequence, Persona.

2 — Profile optimization (your flagship page)

Make your LinkedIn profile a lead-magnet — not a resume.

Checklist (do all):

• Headline: Benefit + ICP + proof. Example:
  Help B2B SaaS + Fintech scale onboarding conversion 30% — Marketing Automation for GTM teams

• Banner: Visual that states your value prop + call to action (e.g., “Book a 15-min growth call”). Clean, legible.

• About (first 2 lines visible): Problem → Results → Proof → CTA. Use short bullets for outcomes (metrics).
  Example first 2 lines: We help B2B SaaS teams increase demo-to-paid conversion by 20–40% using automation & playbooks. Book a 15-min audit.

• Experience: For current role, write 3 bullets: who you help, what you do, 1–2 metrics/proof. Include a link to a case study.

• Featured: Add 1 case study PDF or video + 1 lead magnet (e.g., “LinkedIn-to-CRM Playbook”).

• Recommendations: Get 2–3 short quotes from customers that mention results.

• Contact/CTA: Make it easy to book (Calendly) + short URL to landing page.

3 — Content marketing (attract before outreach)

Objective: position you as domain authority for ICP problems so outreach feels warm.

Weekly content framework (repeatable):

• Pillar post (long form, once per week): 800–1,200 words on a single ICP problem + results + mini case study. Include CTA to lead magnet/demo.

• 2 short posts (2–3x week): micro insights, screenshots of results, customer quotes, “before→after” threads.

• 1 video (1–2 min) or carousel: demo a micro hack (e.g., automation that reactivates churned trials).

• Engage (daily): 20–30 mins commenting on target prospects’ posts — add value (not sales).

Post structure that converts:

1. Hook (one line, bold claim or question)

2. Short relatable pain statement

3. Micro-story or example + concrete metric

4. CTA (book a short call or get a one-page audit)

Lead magnet ideas:

• “3 automation playbooks that increase demo retention” (PDF)

• “LinkedIn→CRM 7-step handoff checklist”
  Use a simple landing page and capture name/company/email + LinkedIn profile URL.

Repurposing: turn your pillar content into 3–4 short posts and 1 video.

4 — Prospecting & list building

Process:

1. Use Sales Navigator (or LinkedIn search) to build lists for each segment. Save lists and tag them in HubSpot.

2. Export prospect info to HubSpot via connector (or use a manual data capture if needed). Capture: name, title, company, company size, one personalization note.

3. Prioritize: label prospects A (high priority), B (medium), C (low). Start outreach with A.

5 — Outreach sequences (scripts you can use)

Principles for scripts:

• Short, clearly relevant, non-salesy.

• Personalization: use 1 specific detail (shared connection, recent article, company event, or metric).

• Value-first offer: audit, one insight, checklist — something low cost for you, high perceived value for them.

• Multi-channel: LinkedIn connection + InMail + email (if available) + comment/like.

Sequence A — Connection + 4 touch follow-up (for high-value targets)
Connection request (≤300 chars)

Hi {FirstName}, saw your post about {topic} — love that focus. I help {ICP} fix {specific pain} (recently helped [Company] improve demo→paid by 25%). Mind if I connect?

Message 1 (on connect — day 1)

Thanks for connecting, {FirstName}. Quick one — how are you currently handling {pain area}? If you'd like, I can send a 2-minute audit idea specific to {Company}.

Message 2 (value, day 3–5 after connect)

Appreciate the connect. I put together one quick idea for {Company}: [1-line idea]. If you want the 2-page audit that outlines next steps, I can share — no pitch.

Message 3 (social proof + CTA, day 7–10)

We used that exact approach with {SimilarCompany} — result: {X% improvement}. If you're open, 15 mins to walk through the audit? If not, happy to send the PDF.

Message 4 (breakup, day 12–14)

Totally understand — last note: if you ever want a short audit or a benchmark against peers, ping me. I'll share the audit link here: [shortlink]

Cold InMail (if using paid InMail) — single message:

Hi {FirstName}, you’re doing interesting work at {Company}. Quick idea: automate X trigger to reduce churn by Y%. I can send 2 screenshots + a one-pager showing how we did this with {Customer}. Would you like that?

Optional: Short voice note (LinkedIn message) for high-value prospects — 30–45 seconds, personal.

A/B test variants:

• A: Offer audit (low friction)

• B: Offer a short case study PDF (social proof)

• C: Offer to introduce to a peer (networking approach)

6 — Engagement techniques (warm touches that build familiarity)

• Comment-to-Message: leave a meaningful comment on a prospect’s post; within 24–48 hours send a connection referencing that comment.
  Example: “Loved your point on X — I recommended a tweak to a client that gave Y% lift — curious if you’ve tried it?”

• Micro-outreach via mutual connections: ask a mutual to intro for top 1–2 targets.

• Publish targeted content and mention/tag 1–3 prospects with a genuine reason (e.g., “this may be useful for {Company}”).

• LinkedIn Events/Webinars: invite prospects to a value-packed webinar (case study + actionable checklist).

• Use polls to start conversations and then message active participants.

7 — Conversion process (from conversation → demo → close)

1. Discovery checklist for first call (15 minutes): pain, current stack, decision timeline, budget, success metrics. Save in HubSpot.

2. 15-minute audit call (discovery + share 1-2 quick wins). If good fit, follow with 30-45 minute demo with customized playbook.

3. Demo structure: 5 min recap of their pain, 10 min tailored demo focusing on outcomes, 10 min roadmap + pricing, 10 min next steps.

4. Post-demo: send one-page summary (decisions, next steps, ROI estimate) within 24 hours. Track in HubSpot and assign lead stage and follow-up owner.

5. Use an “implementation plan” PDF as a deliverable for warm prospects — reduces friction to buying.

8 — Tools & automation (scale without sounding canned)

• Use HubSpot to capture leads, sequence follow-ups, and track status. Create a LinkedIn webhook or manual entry to tag leads as LinkedIn source.

• Use a LinkedIn outreach tool cautiously (PhantomBuster, Expandi, etc.) only to pull data — keep message personalization and send rate manual or lightly automated to reduce LinkedIn risk.

• Use Calendly integration so prospects can self-book after message 3.

• Use a simple Zap to create contact + note in HubSpot when a LinkedIn lead responds.

9 — Metrics & KPI dashboard

Track weekly and monthly:

• Outreach metrics: connection rate, response rate, positive reply rate, meetings booked per 100 outreaches.

• Conversion funnel: response → discovery → demo → proposal → closed won.

• Lead quality: SQL rate, ARR per closed deal, time to close.

• Content metrics: impressions, engagement rate, leads per pillar post, conversion rate from lead magnet.

• LTV / CAC for LinkedIn channel over time.

10 — Testing & optimization (what to iterate)

• Test subject hooks (problem-focused vs. social proof vs. curiosity).

• Test CTAs (audit vs. case study vs. quick call).

• Test personalization depth: 1 variable vs. 3 variables.

• Test timing/cadence: shorter vs. longer sequences.

• Run A/B on landing pages for lead magnet downloads.

11 — Guardrails & compliance

• Keep messages short and fully truthful. Don’t claim unverified metrics.

• Respect LinkedIn limits — avoid mass automation that violates LinkedIn TOS. Scale gradually and monitor account health.

• Keep DMs human — don’t send templates verbatim; swap 1–2 lines to personalize.

12 — 30-60-90 day implementation playbook (step-by-step)

Day 0–7 (setup)

• Finalize ICP, create Sales Nav lists, set up HubSpot fields and pipeline.

• Optimize LinkedIn profile and banner.

• Create 1 lead magnet + landing page.

Week 2–4 (pilot)

• Publish first pillar post + repurpose.

• Start outreach to 20–50 high-priority prospects (use the Connection + 4 touch sequence).

• Run webinar or short event in week 4.

Month 2 (scale)

• Review metrics, double down on highest-performing persona and message.

• Increase outreach volume for the winning sequence; hire/orchestrate SDR outreach if needed.

• Create 2 new lead magnets for secondary segments.

Month 3 (growth)

• Formalize handoff to sales playbook + SLA for response times.

• Build case study from early wins and use as social proof.

• Automate lead routing into HubSpot and reporting dashboards.

13 — Example scripts & snippets (copy-paste)

Connection:

Hi {FirstName}, saw your note on {topic}. I help {ICP} reduce {pain} — recently saved {Customer} 30% time. Mind if I connect?

Follow-up 1 (value):

Thanks for connecting — quick question: are you tracking {metric}? If yes, curious about your approach; if not, I can send one quick idea that helped a similar team.

Demo invite (after value sent):

Would 15 minutes next week to walk through the two screenshots I mentioned work? I’ll make it practical and specific to {Company}.

Breakup:

Not the right time — no worries. If it helps, here’s a one-pager you can keep: [link]. I’ll close your thread now.

14 — Example objections + responses

Objection: “No budget” → Response: “Totally — would a low-cost 2-week pilot to show value make sense? I can outline expected impact in 15 mins.”
Objection: “We already have automation” → Response: “Great — would you be open to benchmarking your flows vs. peers? I can send a short checklist that often surfaces 1–2 quick wins.”

15 — Final checklist to launch (tick these off)

• ICP written and saved in HubSpot

• LinkedIn profile optimized + banner created

• Lead magnet + landing page live

• Sales Nav lists built (A/B/C)

• Outreach sequences loaded into sequences tool / documented

• HubSpot routing + Calendly linked

• Content calendar for 4 weeks scheduled

• Metrics dashboard created

Or to be more specific: