Check any website's authority score for free. See domain strength, organic traffic, ranked keywords, and SERP position distribution instantly.
Measure the prompts and engines that drive real traffic, conversions, and revenue.
Every link-building decision, competitor analysis, and partnership evaluation starts with one question: how authoritative is this domain? Enter any domain into the checker, click "Check Authority," and get an instant assessment. Whether you're vetting a guest post opportunity, evaluating a backlink prospect, or benchmarking your domain against competitors, this is the fastest way to gauge a website's overall strength. SEO agencies use this tool dozens of times per day when building link prospect lists and qualifying outreach targets.
This breakdown shows how many keywords a site ranks for across each SERP position range: #1, #2–3, #4–10, #11–20, and so on. This distribution tells a deeper story than a single authority number. A site with thousands of #1 rankings has dominant authority. A site with most keywords in positions #21–50 has emerging potential but hasn't broken through to page one yet. Use this to assess your own site's growth trajectory and to identify competitors whose rankings you can realistically challenge.
The metrics dashboard shows Organic Traffic, total Ranked Keywords, and Keywords in Positions 1–10. These numbers contextualize the authority score with performance data. A domain can have a high authority score but low traffic (meaning its backlink profile is strong but its content strategy is weak), or moderate authority with impressive traffic (meaning its content strategy outperforms its link profile). This multi-metric view prevents single-metric decision-making and gives you the full competitive picture.
The Domain Score gauge displays a 0–100 rating with color-coded severity and a label (e.g., "99 — Very Strong" for hubspot.com). The visual gauge makes authority scores immediately interpretable: green means very strong, yellow means moderate, orange means developing, and red means weak. Use this to set realistic expectations — if your site scores 25 and your competitor scores 85, you know that competing for head terms will require a significant, long-term link-building investment. This visual is also ideal for client reporting and stakeholder presentations.
Common questions about our Website Authority Checker tool.
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Measure the prompts and engines that drive real traffic, conversions, and revenue.
Analyze AI provides a comprehensive suite of tools to monitor your brand's visibility and sentiment across all major AI answer engines, giving you the insights to stay ahead.
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