Check any website's organic and paid traffic for free. See keyword rankings, traffic value, and ranking trends to benchmark competitors.
Measure the prompts and engines that drive real traffic, conversions, and revenue.
Before entering any market, you need to know how much search traffic your competitors are capturing. Enter any domain into the traffic checker and get an instant estimate of their organic and paid search performance. Whether you're evaluating a competitor, researching a potential acquisition, vetting an advertising partner, or analyzing a client's current performance, this tool gives you the traffic intelligence that used to require expensive enterprise subscriptions. It's the fastest way to answer the question: "How much search traffic does this site actually get?"
The dashboard shows Total Keywords (e.g., 47,854) and Traffic Value (e.g., $223,458). Total Keywords tells you the breadth of a site's search visibility — how many different search terms drive visitors. Traffic Value estimates how much that organic traffic would cost if purchased through Google Ads. A traffic value of $223,458 means this site's organic rankings save it nearly a quarter million dollars per month in equivalent ad spend. This metric is one of the most compelling for demonstrating SEO ROI to executives, clients, and stakeholders.
The ranking trends table breaks down Keywords in Top 3, Keywords in Top 10, New Keywords, Improved Rankings, Declined Rankings, and Lost Rankings. This is the pulse of SEO performance. If "Improved" outnumbers "Declined," the site's SEO is working. If "Lost" is high, something went wrong — possibly an algorithm update hit, content decay, or competitors overtook them. Agencies present this data in monthly reports to show clients whether their SEO investment is generating forward momentum.
The split view shows Organic Traffic and Paid Traffic side by side. This reveals a site's search strategy at a glance. A site with high organic traffic and zero paid traffic has invested heavily in SEO. A site with balanced organic and paid traffic is diversified. A site relying entirely on paid traffic is vulnerable to budget cuts. Use this to benchmark your own strategy and identify competitive advantages — if your competitor runs zero ads, they may be beatable in paid search, and vice versa.
Common questions about our Website Traffic Checker tool.
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