When to use this prompt
When reconnecting with leads who have gone cold.
When promoting new products or solutions to an existing audience.
When nurturing relationships in niche B2B markets.
When aiming to convert lapsed leads into active prospects.
The prompt
Draft a polite re-engagement email to a lapsed lead in the [MARKET_SEGMENT] market, referencing their past interest in [SPECIFIC_PROBLEM] and introducing new developments or solutions [NEW_DEVELOPMENTS] that might rekindle their interest. Make the email professional yet friendly, include a clear call-to-action to learn more or schedule a discussion at [CTA_LINK], and emphasize the value or benefits of the new solutions. Ensure the email is concise, persuasive, and tailored to professionals in the field.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a senior marketer at HubSpot. The prompt in the context of Hubspot would look like:
As you can see, I’ve repositioned the core prompt to emphasize all variables clearly while defining the intended outcome and purpose of the re-engagement email.
Example output from ChatGPT for this prompt
And here's the output:
Subject: Revisit Predictive Maintenance with Our Latest AI Innovations
Hi [First Name],
I hope this message finds you well. A while back, you explored our predictive maintenance solutions, and I wanted to share some exciting updates that could bring even greater value to your operations.
Our latest AI-driven monitoring and diagnostics tools offer enhanced predictive capabilities, helping industrial teams:
Reduce unexpected equipment downtime
Optimize maintenance schedules
Improve operational efficiency and ROI
These advancements make it easier than ever to turn data into actionable insights, ensuring your equipment performs at its best.
I’d love to show you how these solutions can support your goals. You can connect with our team to learn more here: Contact Sales
Looking forward to helping you take your maintenance strategy to the next level.
Best regards,
[Your Name]
[Your Position]
HubSpot
Or to be more specific:
Pro tips
Personalize the email with the lead’s past interests to increase engagement.
Keep the tone professional but friendly—avoid overly aggressive sales language.
Highlight clear benefits or solutions to the problem they previously faced.
Include a simple, direct call-to-action for next steps.
Related prompts
ChatGPT Prompt for Product Launch Announcement Emails
This prompt lets ChatGPT act like a professional marketer crafting engaging product launch emails for existing clients.
ChatGPT Prompt for Semiconductor Discovery Call Script
This prompt generates a concise discovery call script tailored to semiconductor leads, with intros, qualifying questions, and solution highlights.
ChatGPT Prompt for Industrial Automation Newsletter Paragraph
This prompt lets ChatGPT write a short, formal newsletter paragraph linking an industry tip or news item to your solution for nurturing automation leads.
