When to use this prompt
When a prospect hasn’t replied after your first follow-up.
When you need to reiterate your value proposition concisely.
When sharing a case study may help re-spark their interest.
When maintaining professionalism and politeness is essential.
The prompt
Compose a second follow-up email to a prospect in the [MARKET_SEGMENT] field who hasn’t responded yet, reiterating our value proposition [VALUE_PROPOSITION] concisely and including a recent relevant case study [CASE_STUDY_DETAILS] to spark their interest. Maintain a polite, professional tone and include a clear call-to-action [CTA_LINK] for next steps. Ensure the email is respectful, succinct, and focused on re-engaging the prospect.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a senior salesperson at HubSpot. The prompt in the context of Hubspot would look like:
As you can see, I’ve repositioned the core message around reiterating the value proposition clearly and incorporating a compelling case study, while also clarifying the purpose and tone of this second follow-up email.
Example output from ChatGPT for this prompt
And here's the output:
Subject: Quick Follow-Up — Can We Help Reduce Your Network Downtime?
Hi [Name],
I wanted to follow up briefly in case my earlier note got buried. Many teams in the industrial networking space are seeing real impact from AI-driven diagnostics—specifically up to a 30% reduction in unplanned downtime by identifying issues before they escalate.
A recent example: a global manufacturer used HubSpot’s network automation toolkit to streamline root-cause analysis and ultimately cut troubleshooting time by 45%. It was a simple deployment that delivered fast, measurable ROI.
If improving reliability and taking pressure off your engineering team is a priority this year, I’d be glad to show you what this could look like for your environment. You can pick a convenient time here:
https://hubspot.com/book-a-demo
Thanks again for your time, and I hope we get the chance to connect.
Or to be more specific:
Pro tips
Keep the tone polite and pressure-free, second follow-ups should feel helpful, not pushy.
Use a short, high-impact case study to demonstrate real results.
Restate your value proposition in one crisp sentence.
Include a single, simple call-to-action to reduce friction.
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