When to use this prompt
When building long-term nurturing cadences for technical industries
When designing content strategies for semiconductor or advanced manufacturing leads
When mapping resources to different stages of the buying journey
When sales and marketing need aligned, purposeful nurturing direction
The prompt
Suggest 5 types of content or resources to send to a lead in the [INDUSTRY_TYPE] industry over a [NURTURING_DURATION] nurturing period to keep them engaged. Each recommendation should align with their [BUYING_STAGE] (e.g., awareness, consideration, decision) and may include formats such as whitepapers, case studies, webinars, guides, or benchmark reports. The tone should be professional and the suggestions should help maintain momentum throughout the nurturing cycle.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I’m a senior marketer at Applied Materials. The prompt in the context of Applied Materials would look like:
As you can see, the revised structure emphasizes strategic alignment across timeframe, industry specificity, and buying stage, ensuring the nurturing content is both relevant and sequenced for sustained engagement.
Example output from ChatGPT for this prompt
And here's the output:
Here are five mid-funnel, semiconductor-relevant content types you can send over a 3-month nurturing cycle to keep a lead engaged and moving toward consideration:
1. Technical Whitepaper: Architecture or Process Optimization
Timing: Month 1
Purpose: Demonstrate deep expertise and help the lead evaluate solution fit.
Example: A whitepaper on advanced node design challenges, chiplet integration, reliability engineering, or optimizing yield through improved design-for-manufacturability (DFM) workflows.
2. Industry Case Study: Proven Results With a Similar Semiconductor Company
Timing: Month 1–2
Purpose: Build trust by showing measurable outcomes.
Example: A case study detailing how a leading fabless or IDM accelerated time-to-market, reduced mask re-spins, or improved production throughput using your product or service.
3. Expert-Led Webinar: Roadmap Trends and Technical Deep Dive
Timing: Month 2
Purpose: Provide educational value and establish your brand as a thought partner.
Example: A webinar on AI-driven EDA optimization, advanced packaging trends, automotive-grade semiconductor reliability, or supply-chain resiliency for fabs.
4. Mid-Funnel Guide: Implementation Framework or Best Practices
Timing: Month 2–3
Purpose: Help them envision how your solution could be adopted internally.
Example: A step-by-step guide on integrating your platform into an existing design or manufacturing flow, including timelines, resource requirements, and typical ROI benchmarks.
5. Benchmark or Insights Report: Performance, Cost, or Efficiency Comparisons
Timing: Month 3
Purpose: Support evaluation and justify internal discussions with technical and procurement stakeholders.
Example: A benchmark report comparing throughput improvements, defect reduction rates, simulation speeds, or total cost of ownership vs. industry standards or competing approaches.
Or to be more specific:
Pro tips
Adjust the buying stage to shift the depth and technicality of the content
Vary content formats to avoid repetition fatigue during long nurturing cycles
Use performance analytics to refine which resource types convert best
Pair each asset with a light CTA to encourage ongoing movement through the funnel
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