When to use this prompt
Early-stage content planning: When you’re building an editorial calendar and need a pool of high-quality, SEO-relevant blog ideas anchored to one keyword.
Keyword expansion workshops: When you’ve identified a strong seed keyword and want to explore diverse topic angles (informational, commercial, thought leadership, etc.) before committing to one.
Competitor gap analysis: When you’re researching what angles competitors haven’t covered for a given keyword or intent category.
Creative reset for stale content: When your topic ideation feels repetitive and you need new stylistic inspiration—using varied tones like Grow & Convert, Buzzfeed, and Paul Graham.
The prompt
Act as a content strategist brainstorming blog titles from the seed keyword [SEED_KEYWORD]. Generate [N] title ideas across four intent categories: informational, pain point, commercial, and thought leadership. Within each category, produce variations in style: Grow and Convert (pain point SEO, direct and problem-focused), Paul Graham (conceptual, minimalist), Buzzfeed (clickbaity curiosity gap), and cookie-cutter SEO (formulaic). Each title should include or naturally relate to the seed keyword, but adapt tone and structure to the style. After the list, provide a recommendation: which intent + style pairing would be strongest for capturing qualified search traffic and conversions.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Google. The prompt in the context of Google would look like:
As you can see, I added the main keyword "AI productivity tools." and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
🧠 1. Informational Intent (educating readers)
StyleExample TitlesGrow and Convert (pain point SEO)1. “Why Most AI Productivity Tools Fail to Save You Time (and What Actually Works)”Paul Graham (conceptual, minimalist)2. “The Quiet Power of Tools That Think”Buzzfeed (clickbaity curiosity gap)3. “10 AI Productivity Tools You Didn’t Know You’re Already Using”Cookie-Cutter SEO (formulaic)4. “What Are AI Productivity Tools? Definition, Benefits, and Top Examples”
😫 2. Pain Point Intent (addressing struggles, blockers)
StyleExample TitlesGrow and Convert5. “Drowning in Tasks? The AI Productivity Tools That Actually Reduce Workload”Paul Graham6. “When Work Feels Like Static”Buzzfeed7. “We Tried 7 AI Productivity Tools to Fix Our Burnout — Here’s What Happened”Cookie-Cutter SEO8. “Top 10 AI Productivity Tools to Eliminate Time-Consuming Manual Work”
💼 3. Commercial Intent (buyer’s guide, comparison, tools list)
StyleExample TitlesGrow and Convert9. “The AI Productivity Tools That Will Replace Half Your Tech Stack (and Save You $1,000+)”Paul Graham10. “Software as Leverage”Buzzfeed11. “We Ranked the 15 Best AI Productivity Tools of 2025 — #3 Blew Our Minds”Cookie-Cutter SEO12. “Best AI Productivity Tools in 2025 (Free & Paid Options Compared)”
🌍 4. Thought Leadership Intent (future-focused, opinion-driven)
StyleExample TitlesGrow and Convert13. “AI Productivity Tools Won’t Replace You — But the People Using Them Will”Paul Graham14. “Acceleration”Buzzfeed15. “How AI Productivity Tools Are Quietly Redefining What It Means to ‘Work Smart’”Cookie-Cutter SEO16. “The Future of Work: How AI Productivity Tools Are Changing Business Efficiency”
🧩 5. Bonus Crossovers (mixing intent & tone for creative flexibility)
StyleExample TitlesGrow and Convert17. “Stop Automating Chaos: Choosing AI Productivity Tools That Fit Your Workflow”Paul Graham18. “Tools That Learn to Build”Buzzfeed19. “Everyone’s Talking About AI Productivity Tools — But Do They Really Work?”Cookie-Cutter SEO20. “AI Productivity Tools for Teams: How to Boost Collaboration and Output”
Or to be more specific:
Pro tips
Refine your seed keyword: Use a search-intent-rich phrase (e.g., “AI productivity tools” → “best AI productivity tools for small teams”) to get more commercially aligned results.
Adjust [N] strategically: Use 10–20 for broad brainstorming, but 5–8 for focused ideation around a single content pillar.
Read the recommendation closely: The last part of the prompt (ChatGPT’s recommendation) reveals which combination of intent + style is most conversion-oriented—treat this as your editorial direction.
Iterate by audience or funnel stage: After your first run, re-run the same prompt replacing the context (“for HR leaders,” “for startup founders,” etc.) to tailor blog ideas to distinct personas.
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