When to use this prompt
When building SEO content strategy — Use it to uncover pain-driven search intents that align with what real buyers are Googling.
When planning blog or landing page topics — Ideal for brainstorming non-generic, problem-first article angles that attract qualified leads.
When auditing existing content — Apply it to identify whether your current posts speak to surface-level keywords or true frustrations.
When pitching content ideas internally — Great for showing leadership or clients why certain topics directly map to real customer pains and revenue opportunities.
The prompt
Act as a senior content strategist applying the Pain Point SEO framework. I will provide a seed keyword [SEED_KEYWORD] and a target audience [AUDIENCE/ROLE]. Your task is to:
List the specific frustrations this audience is likely experiencing that would drive them to search for this keyword.
Translate each frustration into a pain-point article angle—a headline concept that highlights the problem before introducing solutions.
For each angle, provide a sample Grow and Convert–style title that mirrors how a real buyer might articulate the problem.
Add a short rationale for each title explaining how it attracts qualified buyers instead of casual readers.
Self-check: If any angle sounds generic (e.g., “Top Benefits of AI SEO Tools”), rewrite it until it reflects a frustration tied to wasted resources, poor outcomes, or stalled goals.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at ActiveCampaign. The prompt in the context of ActiveCampaign would look like:
As you can see, I added the main keyword "email automation" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
1. Likely Frustrations (Pain Triggers)
These are the specific pain points that would drive a B2B marketing manager to search for “email automation”:
Manual email processes are eating up too much time — sending follow-ups or nurturing sequences manually.
Leads are falling through the cracks — lack of consistent follow-up or segmentation.
Campaigns feel disjointed — CRM and email systems don’t talk to each other, creating fragmented data.
They’ve tried automation but results feel impersonal or robotic — low engagement and conversions.
Can’t prove ROI from email efforts — difficulty attributing deals or revenue to campaigns.
Tech stack overwhelm — juggling multiple disconnected tools (e.g., Mailchimp, HubSpot CRM, spreadsheets).
Sales team isn’t acting on marketing-qualified leads — poor alignment between automated campaigns and sales handoffs.
Difficulty scaling personalization — need to send tailored content at scale without 10 extra hours of work.
2. Translate Frustrations → Pain-Point Article Angles
FrustrationPain-Point Angle (Problem-First Headline Concept)
Manual email follow-ups.
You’re spending hours on follow-up emails that could be automated in minutes
Leads slipping through cracks.
Your best leads are going cold because your follow-up system isn’t automated
Disconnected systems
When your CRM and email tool don’t sync, your campaigns never reach full potential
Cold, robotic automation
Automation shouldn’t sound automated: how to build human-feeling nurture flows
No ROI visibility
You can’t prove email ROI because your data is scattered — here’s how to fix it
Tech stack overwhelmIf your “automated” marketing stack feels like a full-time job, here’s the way out
Sales not acting on leads
Why your sales team ignores MQLs (and how automation can change that)
Scaling personalization
The missing middle between “blast everyone” and “manual one-to-one emails”
3. Grow and Convert–Style Titles (Real-Buyer Language)
TitleRationale (Why It Attracts Qualified Buyers)
“I Spent 10 Hours a Week Writing Follow-Up Emails — Until I Built This Automation”
Feels like a real marketer’s story. Speaks to wasted time → clear ROI in automation tools. Qualified buyers resonate because they already feel this pain.
“We Were Losing Warm Leads Every Week — Here’s the Automation That Stopped It”
Emotionally charged (“losing leads”) with a clear outcome. Attracts readers ready to fix follow-up inefficiency — ideal ActiveCampaign users.
“Our CRM and Email Tool Never Synced — Until We Unified Them Under One Workflow”
Reflects a mid-funnel buyer who’s frustrated with disjointed systems. This attracts users evaluating CRMs or automation platforms with integration strength.
“How We Made Our Automated Emails Feel Human (and Tripled Replies)”
Resonates with marketers who’ve already tried automation but failed to make it effective — signals sophistication.
“I Couldn’t Prove Our Email Campaigns Worked — Until We Connected Marketing to Sales Data”
Buyers searching for “email automation ROI” or “how to track revenue from email” are likely to be high-intent and ready to invest in integrated tools.
“Our Marketing Stack Became a Full-Time Job — So We Simplified Everything into One Platform”
Connects directly to tech fatigue. This title appeals to teams trying to consolidate tools — ActiveCampaign’s key value prop.
“Sales Ignored 80% of Our MQLs — Then We Automated Lead Handoff”
Great for B2B teams struggling with marketing-to-sales alignment. The pain point (“ignored MQLs”) implies readiness to fix lead nurturing and handoff.
“How We Finally Scaled Personalized Email Without Burning Out Our Team”
Targets advanced marketers who want both scale and personalization — prime ActiveCampaign customers looking for sophistication and efficiency.
4. Quick Self-Check
✅ No generic “Top 10 Benefits” fluff.
✅ Each headline focuses on a problem before the solution.
✅ Each one uses language a real buyer might use (“I couldn’t prove…”, “We were losing leads…”).
✅ All titles imply outcomes ActiveCampaign enables: time savings, automation, integration, personalization, and sales alignment.
Or to be more specific:
Pro tips
Be hyper-specific with your inputs — Replace [SEED_KEYWORD] and [AUDIENCE/ROLE] with real-world, niche details (e.g., “AI lead scoring” + “B2B SaaS growth marketers”).
Add brand context upfront — Mention your company or product (like “Act as a strategist at HubSpot”) so the pain angles align with your solution.
Ask ChatGPT to self-audit — After the output, prompt it to “rewrite any angle that feels generic or lacks a measurable frustration.”
Iterate and cluster — Once you get several pain-point angles, group them into content pillars (e.g., efficiency pains, integration pains, ROI pains) for scalable topic strategy.
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