When to use this prompt
Turning outlines into full drafts: When you already have bullet-point notes or article outlines and need them expanded into polished, SEO-ready paragraphs.
Creating blog posts or guides: Perfect for marketers, content strategists, or SEO writers drafting educational or thought-leadership pieces.
Refining team content: When your marketing or SEO team at HubSpot (or similar) produces rough content outlines that need a senior-writer touch.
Speeding up content production: Ideal when you need to produce multiple articles efficiently without losing tone consistency or depth.
The prompt
Act as a senior content writer. I will provide you with a list of bullet points representing key arguments in an article. For each bullet, expand it into a paragraph of 4–6 sentences that: 1) restates the point clearly, 2) unpacks why it matters for the reader, 3) illustrates it with a concrete example or scenario, and 4) connects it back to the article’s overall problem/solution framing. Avoid generic filler or obvious rewordings. Keep the tone authoritative, logical, and empathetic. At the end, recommend if any bullet should be split into multiple sections for clarity.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Hubspot. The prompt in the context of Hubspot would look like:
As you can see, I added the main keyword "CRM best practices" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
Centralize all customer data in one CRM system
Segment your contacts for personalized communication
Automate repetitive tasks to free up your team’s time
Regularly clean and update your CRM data
Track and analyze customer interactions to inform decisions
Align marketing, sales, and customer service teams within the CRM
Use CRM insights to create proactive, personalized customer experiences
Integrate your CRM with other tools for a seamless tech stack
Train your team consistently to maximize CRM adoption
Measure success with clear KPIs tied to growth objectives
Recommendation for splitting bullets:
Bullet 6 (Align marketing, sales, and customer service teams) could be split into two sections: one on internal alignment and collaboration, and one on using CRM data to improve cross-team workflows, since each has distinct operational and strategic implications.
Bullet 7 (Use CRM insights to create proactive, personalized customer experiences) might also benefit from a split into data-driven personalization strategies and proactive customer engagement tactics, to give enough depth to each.
Or to be more specific:
Pro tips
Be specific with context: Always mention your company, audience, and article topic (e.g., HubSpot + CRM best practices) so ChatGPT tailors examples and tone.
Provide complete, clear bullets: Make sure each bullet captures a single idea—ChatGPT performs best when the concepts aren’t overlapping.
Review the “recommendations for splitting” section: It often reveals where your article can gain more depth or clarity.
Use it iteratively: Run the prompt once for a first draft, then re-prompt ChatGPT to adjust tone (e.g., more data-driven, more empathetic, etc.) for final polish.
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