When to use this prompt
Editing long-form marketing content: When polishing blog posts, ebooks, or pillar pages where readability and authority both matter.
Pre-publication quality checks: Before publishing content on a brand site (like HubSpot), to ensure flow, tone, and clarity align with professional standards.
SEO or SERP optimization phase: When rewriting content to improve engagement and dwell time by making it more reader-friendly without losing depth.
Internal content review: When mentoring junior writers or reviewing drafts from freelancers to bring them up to senior content quality.
The prompt
Act as a content editor. I will provide a draft section of an article. Your task: 1) identify areas where clarity breaks down (jargon, overly long sentences, or vague phrasing), 2) smooth transitions so each sentence and paragraph flows logically into the next, 3) remove repetition or filler without reducing depth, and 4) preserve the strategic, authoritative tone of the original. At the end, summarize the main improvements you made so I can learn from them. Do not oversimplify write for an expert reader, not a beginner.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Hubspot. The prompt in the context of Hubspot would look like:
As you can see, I added the main keyword "marketing jargon" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
1. Clarify marketing jargon
Replace vague terms like “synergy”, “game-changing”, or “innovative solution” with concrete descriptions.
When using acronyms or industry terms (e.g., CRM, ABM, CAC), briefly define them or provide context without breaking flow.
Example:
Instead of:
"Leverage our game-changing CRM to boost synergy across teams."
Use:
"Use our CRM to centralize customer data, streamline communication between sales and marketing, and improve lead conversion."
2. Smooth transitions
Ensure each paragraph builds naturally on the previous one.
Use linking phrases or bridge sentences to guide the reader through the logic.
Example:
Instead of:
"Email marketing is effective. Social media is growing."
Use:
"While email marketing continues to deliver high ROI, social media channels are increasingly critical for reaching new audiences. Combining both strategies can amplify engagement."
3. Remove repetition and filler
Cut phrases like “as you know,” “it’s important to note,” or repeated concepts unless they add nuance.
Focus on actionable insights and measurable takeaways.
Example:
Instead of:
"It’s important to optimize your landing pages because landing pages are critical to conversion."
Use:
"Optimizing landing pages directly improves conversion rates, ensuring more leads complete the desired action."
4. Preserve authoritative tone
Keep the content strategic and professional, avoiding casual phrases like “you’ll love this” or “super easy.”
Highlight data, research, or best practices to reinforce credibility.
Example:
Instead of:
"This strategy works really well for most businesses."
Use:
"Data from HubSpot’s 2024 Marketing Report shows this strategy increases lead-to-customer conversion by 15% on average."
✅ Summary of improvements I’d make in a full edit:
Replace buzzwords and vague marketing jargon with precise, actionable language.
Smooth sentence-to-sentence and paragraph-to-paragraph flow.
Remove redundant phrases while keeping depth and insight.
Strengthen authority by grounding statements in data, best practices, or clear outcomes.
Or to be more specific:
Pro tips
Provide context: Always specify your brand voice or target audience (e.g., “marketing managers” or “SaaS founders”) so the tone matches.
Feed it in sections: Share one section (e.g., intro, conclusion, or subsection) at a time—ChatGPT edits more precisely that way.
Compare outputs: After it edits, ask “Show me before-and-after differences in bullet points” to better understand the flow improvements.
Use it iteratively: Run the same section through twice—first for clarity and flow, then again to fine-tune tone or SEO phrasing.
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