When to use this prompt
When building an SEO content plan — Use it to uncover keyword clusters and supporting topics around a core keyword.
When optimizing existing blog content — Identify long-tail variations to expand coverage and capture more search intent.
When performing competitor or SERP analysis — Compare keyword clusters against top-ranking pages to spot gaps or opportunities.
When briefing content writers or strategists — Provide them with intent-driven keyword ideas for more targeted articles.
The prompt
Act as a keyword strategist. I will provide you with a primary keyword [PRIMARY_KEYWORD]. Generate 20 secondary keywords that are semantically related and map naturally to the same topic. For each keyword, specify the intent type it reflects (informational, pain point, or commercial) and provide a one-line explanation of why it belongs in this cluster. Ensure all secondary keywords are relevant to the same audience and theme, not generic or unrelated synonyms. At the end, recommend which 3–5 long-tail variations are strongest candidates for ranking and conversion.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Microsoft. The prompt in the context of Microsoft would look like:
As you can see, I added the main keyword "Microsoft Teams security" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
Secondary Keywords and Intent:
Microsoft Teams encryption (Informational) – Covers how Teams protects data in transit and at rest, essential for security-conscious users.
Microsoft Teams compliance (Informational) – Focuses on regulatory and compliance requirements relevant to enterprise deployments.
Microsoft Teams multi-factor authentication (Informational) – Highlights the importance of strong authentication for Teams accounts.
Microsoft Teams data loss prevention (Informational) – Addresses preventing accidental or malicious data leaks within Teams.
Microsoft Teams admin security settings (Informational) – Guides IT admins on configuring Teams securely.
Microsoft Teams ransomware protection (Pain Point) – Targets fears around malware or ransomware affecting Teams data.
Microsoft Teams security best practices (Informational) – Provides practical guidance for keeping Teams deployments secure.
Microsoft Teams phishing protection (Pain Point) – Focuses on mitigating phishing attacks targeting Teams users.
Microsoft Teams user access control (Informational) – Relevant to managing permissions and reducing insider risk.
Microsoft Teams secure file sharing (Informational) – Focuses on safe collaboration through Teams’ file-sharing features.
Microsoft Teams vulnerability assessment (Commercial) – For organizations wanting to evaluate their Teams security posture.
Microsoft Teams security audit (Commercial) – Targets companies seeking formal security evaluations for compliance.
Microsoft Teams secure guest access (Informational) – Ensures external collaborators don’t compromise internal security.
Microsoft Teams threat protection (Informational) – Covers integrated solutions like Microsoft Defender for Teams.
Microsoft Teams account takeover prevention (Pain Point) – Addresses concerns about unauthorized access to Teams accounts.
Microsoft Teams encryption at rest (Informational) – Specific aspect of data security important to IT professionals.
Microsoft Teams secure mobile access (Informational) – Ensures safe usage of Teams on mobile devices.
Microsoft Teams security policies (Informational) – Guides admins on implementing corporate security policies.
Microsoft Teams SOC integration (Commercial) – Shows how Teams can integrate with Security Operations Centers for monitoring.
Microsoft Teams insider threat prevention (Pain Point) – Focuses on mitigating risks from internal users or contractors.
Top 3–5 Long-Tail Variations for Ranking & Conversion:
Microsoft Teams security best practices
Microsoft Teams data loss prevention
Microsoft Teams secure guest access
Microsoft Teams admin security settings
Microsoft Teams multi-factor authentication
Or to be more specific:
Pro tips
Be precise with your primary keyword — Choose a keyword with clear topical boundaries (e.g., “remote team management tools” instead of “teamwork”).
Add audience context — Mention your target persona (e.g., “for SaaS marketers” or “for small business IT admins”) to refine keyword relevance.
Ask for output formatting — Request a table with columns for Keyword, Intent, and Reason for easy readability and export.
Use the strongest long-tails strategically — Turn the top 3–5 long-tail results into dedicated blog posts, FAQ sections, or landing pages for maximum SEO impact.
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